I mean, certainly one should hate the franchise aspect of franchise entertainment. It is what guarantees that even when something is actually, legitimately good it will eventually get additional installments that aren't good. Every franchise must eventually get at least one movie/series/game/whatever more than it should have, because franchise good will is too profitable a commodity not to cash in on. Letting anything go out on a high note and just be left alone is just leaving the money on the table that would be earned off of a using the franchise good will to hawk a shoddy additional entry.Ugh. I’m well on my way to hating franchise entertainment.
This has always been the case. The innovation of the last decade or so is digging up old franchises which escaped the process of being completely run into the ground by one means or another, and in some cases have gained additional good will or prestige from being left in that respectable state, and running them into the ground as well.