delericho
Legend
I wouldn't call Mazzanoble irrelevant or useless, but if she's there to speak to the female demographic, she's not doing a great job.
My gaming circle has a ration of 7 female gamers to 5, and those females have mixed -- not necessarily overwhelmingly negative -- feelings about her writing.
At best, her writing can be hilarious and full of tongue in cheek flavor and at worse it's grating, condescending and insulting to womynkind. As in "OHAI, I'm a gurl, i like girly things and D&D isn't that funny?"
At great risk to my Man Card, I'm going to note that I find her style very reminiscent of "Confessions of a Shopaholic", which of course was immensely successful.
I think the problems with SM's columns are twofold, though:
Firstly, they have one female writer writing to 50% of the population. It feels an awful lot like tokenism, and anyway: Different women like different things, and indeed a individual woman will like different things at different times. (There's also a question about whether WotC should need to speak specifically to women anyway - the mere existence of such a column could be considered patronising. But that's a whole other conversation for another day.) So, they might do well to have multiple such columns, or rotate it amongst many different writers, or something.
Secondly, the "light and fluffy" style strongly suggests to me that it's best suited for casual players, new players, and (perhaps especially) non-players who are curious. I wouldn't expect anyone in those groups to have a DDI subscription, so I have to ask what insane logic put it behind the paywall? Frankly, it's bad enough putting it on a website (so people have to actively seek it out), but to require people to pay to read? Madness. (BTW, I would make the same comment if they had restarted the old "Wil Save" column in eDragon - there's a place for these things, but behind the paywall ain't it.)
(I would expect most female gamers with DDI subs to be pretty serious about the game, if only because of the crap they too often have to go through in the FLGS (and, too often, game groups) - if they've stuck it out this far, they must be dedicated. To experienced gamers I would expect somthing like "Confessions..." or "Wil Save" to be a diversion at best, or a distraction at worst. But that's okay, since WotC doesn't need to go out of their way to capture the experienced gamer, male or female - all they need to do is not actively drive them away. (Oh, and see also some of the commment wrt the D.C. Comics reboot, and especially Starfire, for a very similar situation.))