D&D Movie/TV Where is all of the Honor Among Thieves D&D stuff, WotC?

Whizbang Dustyboots

100% that gnome
I don't know. One the one hand I see what you're saying. They've done Stranger Things and Rick and Morty tie-ins, both of which were intended to drive more people to check out D&D, so why not a D&D tie-in?

On the other hand, everything they publish already has the name of the movie on it in a sense. I can see an argument for thinking that the starter set on the shelf at Target is already there for folks walking out of the movie to grab if the movie interested them and it already has the movie's branding on it in the sense that the words "Dungeons & Dragons" is plastered on the box.

On the gripping hand, I feel like I know what a D&D movie-tie in Starter Set would have looked like and I'm kind of happy they didn't.
Stormwreck Isle has been really well received, both by critics and actual DMs. I trust that they could have put the same team to work and just said "this is good, now do it in Neverwinter where the PCs will cross paths with characters and settings from the movie" and do a great job of it.

Likewise, getting together multiple sets of dice, one per character, and including a character sheet with each set would be a seriously low-energy tie-in that would likely generate some sales. Include, alongside the character sheet, some information about the free Basic Rules and Lost Mines of Phandalin adventure on D&D Beyond, and you've made an $8 sale that might turn someone into a lifelong gamer.
 

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Whizbang Dustyboots

100% that gnome
They wouldn't call it 'The Forgotten Realms' either. "I've been meaning to ask... Who's forgotten about our realms exactly?" "I dunno... folks?" "Where?" "I dunno"

They should make a Funko Pop Mimic that looks like a Funko Pop box with teeth all around the window. Or that replace the plastic insert in the box.

Also, I want to see them do a gelatinous cube.
They did a mimic like that a year or two back. And they did a gelatinous cube for a convention in the Pacific Northwest that was to take place in late 2020 that became a GameStop online exclusive as well. I snatched one up, and it's the only Funko Pop that I have out displayed (and only one of two I still own, post work-from-home-office-decor-purge).
 


Warpiglet-7

Cry havoc! And let slip the pigs of war!
Snails was the least objectionable part of the original movie.
I am just being silly…

Yeah that was a big miss. God…I just don’t want the movie to get tons of promotion and then give new current players a bad initial impression of D&D…

Whatever. I just recruit people I know through the actual game anyway.
 


Cadence

Legend
Supporter
They did a mimic like that a year or two back. And they did a gelatinous cube for a convention in the Pacific Northwest that was to take place in late 2020 that became a GameStop online exclusive as well. I snatched one up, and it's the only Funko Pop that I have out displayed (and only one of two I still own, post work-from-home-office-decor-purge).

Wow I wish that mimic was cheaper! (Ah, found some cheaper ones).
 




Undrave

Hero
They did a mimic like that a year or two back. And they did a gelatinous cube for a convention in the Pacific Northwest that was to take place in late 2020 that became a GameStop online exclusive as well. I snatched one up, and it's the only Funko Pop that I have out displayed (and only one of two I still own, post work-from-home-office-decor-purge).
They're cowards for not making an empty cube :p
 

wellis

Explorer
Honestly hasn't Hasbro or WotC been really weird about not making more D&D merch, except to send it to influencers for free? I've come to suspect some of their claims of "undermonetization" come from the fact they never really made D&D toys for example.

Hell imagine say an owlbear plushie, for example.
 

Whizbang Dustyboots

100% that gnome
Hell imagine say an owlbear plushie, for example.
You don't have to imagine it.

OwlbearPlush-Brown-base-002_1024x1024.webp


And far be it from me to reflexively take the side of a suit talking to investors, but they don't seem to be entirely wrong about the monetization issue. If WotC was getting all the low-hanging fruit, that would be one thing, but they clearly aren't.
 

teitan

Legend
Honestly hasn't Hasbro or WotC been really weird about not making more D&D merch, except to send it to influencers for free? I've come to suspect some of their claims of "undermonetization" come from the fact they never really made D&D toys for example.

Hell imagine say an owlbear plushie, for example.
I have one. I also have Demogorgon and the Kenku from Witchlight and a red dragon. There are more. These things are out there and being made. This one is licensed. I also have a Driz'zt action figure, all the Funko pops, the NECA LJN 8" figures, the animated series figures, they have an Amazon T-Shirt subscription service, other T-shirt licenses out there including with Hot Topic, children's novels and ABCs & 123s books. Our house it literally covered in D&D stuff that is licensed for us and our newborn that WOTC/Hasbro has licensed. ENworld doesn't put up posts about them. Kid Robot has a line of plushies including a Tiamat that also has some Pathfinder monsters in it. The Driz'zt is on Hasbro Pulse and comes with Gwen.
 

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teitan

Legend
So they seem to be selling toys pretty well. Is D&D really so undermonetized they need to like block everyone out with the OGL shenanigans?
I think it's based on the same problem Netflix has and it's all around the DDB issue of shared accounts. They're looking at DDB and the average group size is 5 players, 1 DM and 4 PCs in a campaign as the average. If the DM is the main account holder and all the purchases are in that account and it is shared across all the people in the account when the DM purchases a new book, then it's 4 lost sales for WOTC on the platform. 1 in 5 is 20%. They are equating DDB to D&D itself like that is all there is to D&D which explains their obsession with the virtual tabletop market and trying to corner even non-D&D exclusive things like pagan religions, races and folklore as "Quintessential D&D content" and therefore "D&D IP" you have to accept the new OGL for and not included in the Creative Commons license if you want to publish 3pp content or face litigation. It's not about the table top games, they don't see those numbers as the big numbers, the recurrent subscriptions from DDB and purchases of the digital content on where D&D is making its money at. That is my takeaway.
 


teitan

Legend
The owlbear plushie isn't being sold by Hasbro, and they are making exactly zero money off it. Same with lots of other "D&D" toys.
False, Phunny made it yes but they are paying a licensing and royalty for them. Same for kid robot with their D&D branded materials. Yes this is an Owlbear toy. Purchased at Barnes & Noble. For my son. Licensed. Official. Also Demogorgon’s butt. That’s mine. I can take pictures of the tags on the rest if you like.
 

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eyeheartawk

#1 Enworld Jerk™
Is D&D movie game merch the best spend of marketing resources? Like, aren't the people who play the game going to be especially aware of the movies existence and go see it regardless (before all the OGL mess anyway)?
 

delericho

Legend
Is D&D movie game merch the best spend of marketing resources? Like, aren't the people who play the game going to be especially aware of the movies existence and go see it regardless (before all the OGL mess anyway)?
The goal is less to sell the movie to D&D players, but rather to sell the game (and especially D&D Beyond) to movie-goers.
 

Reynard

Legend
Is D&D movie game merch the best spend of marketing resources? Like, aren't the people who play the game going to be especially aware of the movies existence and go see it regardless (before all the OGL mess anyway)?
For the movie to be a hit it needs about an order of magnitude more people to see it than there are DDB subscribers. That means most of them aren't current D&D players. That there isn't a movie branded D&D starters set. They can grab at target or order off Amazon while they are still on a movie high seems incompetent to the point of criminal.
 

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