Whizbang Dustyboots
Gnometown Hero
Stormwreck Isle has been really well received, both by critics and actual DMs. I trust that they could have put the same team to work and just said "this is good, now do it in Neverwinter where the PCs will cross paths with characters and settings from the movie" and do a great job of it.I don't know. One the one hand I see what you're saying. They've done Stranger Things and Rick and Morty tie-ins, both of which were intended to drive more people to check out D&D, so why not a D&D tie-in?
On the other hand, everything they publish already has the name of the movie on it in a sense. I can see an argument for thinking that the starter set on the shelf at Target is already there for folks walking out of the movie to grab if the movie interested them and it already has the movie's branding on it in the sense that the words "Dungeons & Dragons" is plastered on the box.
On the gripping hand, I feel like I know what a D&D movie-tie in Starter Set would have looked like and I'm kind of happy they didn't.
Likewise, getting together multiple sets of dice, one per character, and including a character sheet with each set would be a seriously low-energy tie-in that would likely generate some sales. Include, alongside the character sheet, some information about the free Basic Rules and Lost Mines of Phandalin adventure on D&D Beyond, and you've made an $8 sale that might turn someone into a lifelong gamer.