For me, in 1989-1990, my friend Hariprem was reading a blue paperback book with this cool shot of a dragon and a couple people standing in front of it. One had deep blue armor and a crazy helmet, one was a short elfy thing, and one was this elf lady with this huge spear. He said that this book was part of a series where a group of heroes tries to bring gods back to the world.
Then he lent me Dragons of Autumn Twilight. After i read the whole chronicals, he told me that this 'dragonlance' thing had a game attached to it, called dungeons and dragons, where you could actually play as the heroes, or make your own. I rolled up a red mage, and failed my saving throw against hopeless Dragonlance addiction for life.