scarymonkey
First Post
1. Get out of the retail business.
WOTC is not a retail company. What in the world made them think that this was a good idea? Hell, most game stores I know of are run as a labor of love. They certainly aren't profitable. Apparently they thought that if GW could do it, so could they. GW stores can get away with only selling GW stuff. WOTC can't do this and survive.
WOTC will close or sell all of their retail stores in 2003.
2. Get out of the miniatures business.
Again, WOTC tried expanding into an area where they had no experience. Did they really believe that Chainmail could compete against Warhammer or MageKnight? Warhammer owns the high end of the market and Mageknight owns the low end. Where was there a niche to fill?
I don't see them competing very well in the D&D mini arena either. The only thing that they have going for them is the D&D logo on their package. Reaper (and others) make figures that are superior and less expensive. It's such a shame that they had to try doing their own minis. Revoking the D&D license from Ral Partha killed them dead.
WOTC will continue to try to rid their warehouses of Chainmail minis by repackaging them as D&D figures while they quickly ramp down production. Look for them to sell the D&D mini license to someone else late in 2003 or early in 2004.
3. Find a new cash cow.
While I don't follow the CCG market that closely, it doesn't take a rocket scientist to notice that Yu-Gi-Oh must be beating the crap out of Pokemon and MTG sales right now. Pokemon is dead. Magic sales must be flat. The Starwars and Harry Potter ccg games haven't exactly been runaway successes either. I would imagine that big brother Hasbro must be putting a lot of pressure on WOTC to find something new to get kids addicted to and fast.
Without something new and obscenely profitable (like Pokemon), expect more layoffs and for WOTC to move their offices in 2003. They will be able to hang out with the couple of guys in the Avalon Hill division and discuss their coming fate as a ghost company too.
Everyone have a happy 2003 and thank gawd for Ryan Dancey and the OGL.
WOTC is not a retail company. What in the world made them think that this was a good idea? Hell, most game stores I know of are run as a labor of love. They certainly aren't profitable. Apparently they thought that if GW could do it, so could they. GW stores can get away with only selling GW stuff. WOTC can't do this and survive.
WOTC will close or sell all of their retail stores in 2003.
2. Get out of the miniatures business.
Again, WOTC tried expanding into an area where they had no experience. Did they really believe that Chainmail could compete against Warhammer or MageKnight? Warhammer owns the high end of the market and Mageknight owns the low end. Where was there a niche to fill?
I don't see them competing very well in the D&D mini arena either. The only thing that they have going for them is the D&D logo on their package. Reaper (and others) make figures that are superior and less expensive. It's such a shame that they had to try doing their own minis. Revoking the D&D license from Ral Partha killed them dead.
WOTC will continue to try to rid their warehouses of Chainmail minis by repackaging them as D&D figures while they quickly ramp down production. Look for them to sell the D&D mini license to someone else late in 2003 or early in 2004.
3. Find a new cash cow.
While I don't follow the CCG market that closely, it doesn't take a rocket scientist to notice that Yu-Gi-Oh must be beating the crap out of Pokemon and MTG sales right now. Pokemon is dead. Magic sales must be flat. The Starwars and Harry Potter ccg games haven't exactly been runaway successes either. I would imagine that big brother Hasbro must be putting a lot of pressure on WOTC to find something new to get kids addicted to and fast.
Without something new and obscenely profitable (like Pokemon), expect more layoffs and for WOTC to move their offices in 2003. They will be able to hang out with the couple of guys in the Avalon Hill division and discuss their coming fate as a ghost company too.
Everyone have a happy 2003 and thank gawd for Ryan Dancey and the OGL.

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