Giltonio_Santos
Hero
Making a new game that is not called D&D or a new game that is called D&D comes with the same costs for development or marketing. But a game not called D&D wouldn't make nearly as many sales as a new game called D&D.
If you read through previous discussion, you'll see that the reasoning around this approach is not selling as well as D&D core books, but make an alternative that allows WotC to burn more slowly through the sourcebooks that really empower a D&D edition. If you release "generic sci-fi game" this month, you can release "Complete Warrior" next month instead of releasing it now. The wanted result is to stretch the edition cycle, which I believe is a good thing, as explained below.
And for customers, it doesn't really matter either. Either you get 50 releases for D&D 5th edition spread over 5 years and another 50 releases for 6th Edition for the following 5 years. Or you get 50 releases for 5th Edition and 50 releases for other games spread over 10 years.
The only difference is, that the second variant takes longer to release those 50 books. And since they are books, you can always buy them later and not right on release.
Maybe it doesn't matter for you, but it surely matter for those of us who still believe that it's good for the game to have major revisions after a cycle of rules releases. For myself, I believe that 5 years is too early to make major revisions, but if the D&D Next cycle lasts for 8-10 years, I'll probably be ready for a major revision, not before that. In fact, I believe that the number or revisions and their intensity since the beginning of the d20 age is more of a issue in the fracturing of the community than the edition wars.
Cheers,