D&D Movie/TV D&D: Honor Among Thieves Superbowl Spot

The Superbowl commercial for the upcoming movie Dungeons & Dragons: Honor Among Thieves has been released in advance. The movie comes out on March 31st.

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[Henadic Theologian]

There's no indication from this kind of marketing spend that the people at Paramount & eOne aren't absolutely ecstatic about their product. They aren't burying this movie or chasing bad money, because neither of those things happen with a movie being promoted during the Super Bowl. They're chasing a tentpole and they think they have one.


There's also new movie posters, which is like round four for that kind of promotion.

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Dungeons & Dragons: Honor Among Thieves Releases New Super Bowl Commercial, Posters

Paramount Pictures has released a new trailer for Dungeons & Dragons: Honor Among Thieves, which will air during the Super Bowl on Sunday. The new trailer is mostly a mishmash of existing footage, but does include a few new spots, such Hugh Grant’s Forge Fletcher getting hit with a massive wave...

comicbook.com

At the end Dolby Cinema, Large Format, and IMAX confirmed.

Of course Dobly Cinema isn't available in Canada.

 

[Jer]

- Have you watched the Superbowl?

- No, I didn't.

- Then you can be a true Northamerican!

- You have catched me! I'm not, I am Spanish, and in my land we would rather soccer, even once we won the world championship some years ago.

I mean, the only way I'm watching the Super Bowl is if my wife decides she needs to see it and I decide to stay in the same room to hang out. I'm in that 40% where "watching it for the ads" is code for "willing to be in the same room while my wife watches it". (Though she's much less of a football fan these days - all of the stories about brain injuries from the game have turned her off it).

 

[Henadic Theologian]

The posters revealed today all include the Class symbols that Wizards of the Coast used in the Player's Handbook and Tasha's Cauldron of Everything.

This, and the continued lack of D&D THE GAME, support for Honor Among Thieves, makes me think that the approach to the game is "Everyone will just look for D&D stuff"

Everything is considered a movie tie-in, from the Player's Handbook to Tasha's to the Starter Set.

I still think there will be a tie in Forgotten Realms Campaign Setting Book next year, like Simon or Szazz Tam's Guide to the Forgotten Realms, to tie into One D&D as well. Hell we could see Chris Pine's face splashed across the PHB for One D&D.

 

[darjr]

Someone on Reddit thought that WotC put a Super Bowl add inside the movie.

 

[Maxperson]

And 80% watch it for the drinking.

And the other 20% for the Superbowl Commercial Bingo!

 

[Maxperson]

It's too bad they backed off the OGL 1.1. They could've had 25% of the gross from the Super Bowl.

A little birdie told me that the NFL miiiiiiiight just have enough money to take on WotC in court. They certainly pay their employees more.

 

[Henadic Theologian]

Echoing what has been said here, this is a giant vote of conference. Did any other Paramount movies get Superbowl adds?

I actually think this was one of the better ads actually, action packed enough to get even regular folks interested and curious.

I think their screen tests must be going amazing to have this level of confedience in the movie. This could be a game changer, especially with Superhero fatigue, and the success of Vex Machina (and simular shows).

 

[DarkCrisis]

A non D&D fan called it as epic as LotR

 

[OB1]

Top Gun: Maverick got one last year.

 

[Parmandur]

It's also a lot faster to add class symbols to a movie poster than it is to develop and publish a new starter set. If this was a mistake -- which I have bludgeoned everyone with my belief that it is -- this is a reasonable thing for them to try and fix it.

Well, partly because of your recent banging the drum on that, I recalled that WotC did make movie tie-in books, several if them...for the cancelled Warner Bros. movie that never happened. That’s why they squeezed the Yawning Portal awkwardly and randomly inyo TftYP, and put the Xanathar on a book cover for a smorgasbord of optional rules. Waterdeep was, apparently, the setting for that failed movie project, and Dragon Heist. Was lined up to be a big thematic tie-in.

Once biten, twice shy?