D&D Movie/TV D&D Movie Hit or Flop?

[OB1]

In a very good sign, Tuesday BO for D&D was up 33% from Monday to $3.6M ($43.6M total in 5 days). Will be fascinating to see how it does against Mario opening today.

 

[Whizbang Dustyboots]

Scrrrrrreeeeeeeeeeech… and D&D doesn’t have a 50 year old game at its highest peak to fall back on? GI Joe was coming out when no one cared, and still do not care, about GI Joe but Paramount is still making GI Joe movies.

And doing so despite them getting absolutely eviscerated by both critics and audiences.

 

[Whizbang Dustyboots]

In a very good sign, Tuesday BO for D&D was up 33% from Monday to $3.6M ($43.6M total in 5 days). Will be fascinating to see how it does against Mario opening today.

My kids were happy to see the D&D movie (and enjoyed it!), but they are begging to see Mario.

 

[Zardnaar]

In a very good sign, Tuesday BO for D&D was up 33% from Monday to $3.6M ($43.6M total in 5 days). Will be fascinating to see how it does against Mario opening today.

Weekend will matter more.

Mario's tracking towards stupid numbers. If it comes in somewhat close to that it's gonna eat D&Ds lunch.

 

[Whizbang Dustyboots]

I was concerned that the Super Mario movie might eat D&D's launch when it comes out (today), but given the reviews its getting, and that it's even more child-oriented/merchandise-sales-focused than I had expected, I'm a bit less concerned about that. That should help D&D a bit over the coming weeks.

I think it'll handily win the box office this week and then probably drop off a cliff in the second week and be a steady performer for parents looking to take their kids to a movie for weeks after that. Kids' movies have to be truly terrible to leave theaters quickly, and the Mario name will keep this one around longer than most.

A lot of adults will probably wait to see it on video, though, especially after hearing their friends telling them to do so.

 

[Whizbang Dustyboots]

Mario's tracking towards stupid numbers. If it comes in somewhat close to that it's gonna eat D&Ds lunch.

You are going to have to shut down movie theaters nationwide for Mario to not destroy every other movie at the box office this weekend.

 

[Zardnaar]

You are going to have to shut down movie theaters nationwide for Mario to not destroy every other movie at the box office this weekend.

Yup I don't see Mario doing as well internationally. That's relative though it should do well.

Even with weekday number though I don't think HAT will make its budget this week and I'm thinking a 40% drop off is best case scenario expecting even more due to Mario.

 

[bedir than]

It'll be interesting to see if Honor Among Thieves is the top 2 against Mario and Wick tailing off.
From Friday to Tuesday it was the number 1. If it drops to 3 that may mean there's too much crossover in the market.
If it stays at #2 that should indicate a longer tail.

 

[payn]

You are going to have to shut down movie theaters nationwide for Mario to not destroy every other movie at the box office this weekend.

It's true, the reviews are god awful, but folks are lining up to take their broods anyways.

 

[Clint_L]

My teenaged kid, who never goes to movies, thought the Mario trailers were not great, and knows the reviews are mediocre. He thinks it looks like a kid's movie. He then told me he will still probably go see it.

That's brand power.

I agree that a 40% hold would be ideal for D&D. Dan Murrell gets into the weeds on the issue here:

https://www.youtube.com/@DanMurrellMovies