D&D Movie/TV D&D Movie Hit or Flop?

I think it is to early to call. Mario was such a huge thing this weekend, that you won't get real numbers for everything else. I might stand corrected, but context matters.

John Wick did very well this weekend, but the overlap between mario and john wick is very low.

D&D however has to compete with both now. It might gain some audience back next week.

Otherwise the placement between those two movies was a really bad decision.
 

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The hard part about prognosticating about D&D:HAT is the unusual circumstances of its $151M budget. We know eOne put up half of that. We don't know what the agreed upon ratio was for division of revenue. We don't know if or how marketing was split up. Both Paramount and eOne benefit from ancillary revenue: Paramount from streaming rights, and eOne from licensing and merchandise.

What I find interesting is the $151M number in the first place. That's just an unheard amount of money to spend on an untested property scheduled for a March release (instead of a summer or Christmas release, where blockbusters generally go). And where did that money go? Variety reported that Chris Pine's salary was $11.5M. Hugh Grant got $5M for Paddington 2, and I can't imagine he got much more for this. The production ran from April to August 2021, which was during the height of the pandemic, but there have been no reports of trouble in the production, and it used old Game of Thrones sets in Ireland, so they didn't have to build everything from the ground up. There's some CGI, but not an incredible amount, particularly with the filmmakers using practical effects when possible. Even before the movie released, Paramount inked Goldstein and Daley to a first look deal, which is not something generally you do if directors go way over budget.

Without hard numbers, all we can do is speculate based on the reported numbers and the typical rules of thumb. But given its reception with both critics and audiences, and its unusual financial structure, I suspect it won't have to clear $300M to get a sequel. That's just a hunch, though. Going by the numbers, if this were any other movie, the chances are probably slim.
 

You’re still looking at a loss of 50 million. DADHAT isn’t tracking to lose 50 million dollars. Not even close. It gained audience over the weekend even with the drop in the US which was within expected thresholds with Mario having a massive opening and even reclaimed the number 2 spot.

Your expectations evolve based on the movie explored of a comparable nature but you won’t budge on DADHAT. GI Joe losing 50 million is huge. That’s a massive amount of money. If DADHAT came in at 250 million you would be telling us it flopped but here you are saying it’s within a threshold?? Do you see how you sound bonkers?

250 woukd be approx 25 million loss plus marketing.

Getting close is around. 270 would be close enough things get iffy.

Also I'm not predicting if they will make a sequel or not. Others brought up the GI Joe films but both of them made a lot more than D&Ds current trajectory. Turns out the GI Joe movies overperforned relative to D&D.

Only the last one was a bomb.
 
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D&D cost around 150m to make.

The general rule of thumb is 1/2 of the production budget will be spent on distribution and marketing - in some cases even more.
(Shazam2 cost 125m to make, and reportedly had a distribution and marketing budget of 100m.)

To get a baseline of what D&D has to do just to break even: 150+75 = 225 x2 for 450 million to break even.
(The 75mil for distribution and marketing is erring on the conservative side - it could easily be tens of millions more.)


The most direct comparison would be Shazam 2. Which is universally considered to be a flop.

Opening weekend:
DnD: $37,205,784
SzM2: $30,111,158

Both movies made about 24% of their production budgets on the opening weekend.

By the end of their respective second weeks:

2nd Sunday totals:
DnD: $62,278,000
SzM2: $45,947,417

DnD earned about 17k more that SzM2, but it also cost 25k more to make. SzM2 dropped 68%, DnD dropped 61%.

DnD's saving grace is that it seems to be doing better in comparison internationally, and when you add those numbers in you get these totals.

To Date:
DnD: $124,077,540 2 weeks in release.
SzM2: $123,003,000 4 weeks in release.

Worth noting that SzM2's earnings dropped like a rock after its second week. (losing screens)

The third week drop for DnD will tell the final tale.

From what we know now though, it would have to find some real legs to break even at the box office. And I do not think that is a likely scenario.
 

I think it is to early to call. Mario was such a huge thing this weekend, that you won't get real numbers for everything else. I might stand corrected, but context matters.

John Wick did very well this weekend, but the overlap between mario and john wick is very low.

D&D however has to compete with both now. It might gain some audience back next week.

Otherwise the placement between those two movies was a really bad decision.

Be interesting to see Mario's final numbers.

Apparently it's putting up MCU/Star Wars type money. Top 10 Friday of all time, biggest Illumination movie ever etc. Overperforned it's expectations by a lot (50%).

Not my type of movie but yay for Mario.
 

The hard part about prognosticating about D&D:HAT is the unusual circumstances of its $151M budget. We know eOne put up half of that. We don't know what the agreed upon ratio was for division of revenue. We don't know if or how marketing was split up. Both Paramount and eOne benefit from ancillary revenue: Paramount from streaming rights, and eOne from licensing and merchandise.

What I find interesting is the $151M number in the first place. That's just an unheard amount of money to spend on an untested property scheduled for a March release (instead of a summer or Christmas release, where blockbusters generally go). And where did that money go? Variety reported that Chris Pine's salary was $11.5M. Hugh Grant got $5M for Paddington 2, and I can't imagine he got much more for this. The production ran from April to August 2021, which was during the height of the pandemic, but there have been no reports of trouble in the production, and it used old Game of Thrones sets in Ireland, so they didn't have to build everything from the ground up. There's some CGI, but not an incredible amount, particularly with the filmmakers using practical effects when possible. Even before the movie released, Paramount inked Goldstein and Daley to a first look deal, which is not something generally you do if directors go way over budget.

Without hard numbers, all we can do is speculate based on the reported numbers and the typical rules of thumb. But given its reception with both critics and audiences, and its unusual financial structure, I suspect it won't have to clear $300M to get a sequel. That's just a hunch, though. Going by the numbers, if this were any other movie, the chances are probably slim.
Could it be it came in under budget?
 


I hope they are recover the money in the first month. Paramount should realise now D&D is their best card to compete against famous franchises by rival companies.

And videogame studios could be interested now into collabs and licences.

Paramount could dare to produce their own version of Dark Sun, mixing "House of Dragon" and "Aladin". Here the key is a right plot. I am not talking about Athas 5Ed but starting a new IP from zero borrowing some ideas from other places.

And we shouldn't only compare with titles by other companies but also with Paramount productions themself.

Mario Bros is one of the "heavyweight" in the videogame industry, and it is totally kid-friendly. We shouldn't be too surprised if they make a lot of money, marking the path to be followed. And this shouldn't mean "D&DHaT" to be a bad production, but some times there are external circustances, and it is not fault by Paramount.

If it was necessary Paramount could produce an animated D&D movie set in "Witchlight", with a lot of comedy and almost nothing of violence. Even they could add ersatz elements as parody of other IPs.
 

250 woukd be approx 25 million loss plus marketing.

Getting close is around. 270 would be close enough things get iffy.

Also I'm not predicting if they will make a sequel or not. Others brought up the GI Joe films but both of them made a lot more than D&Ds current trajectory. Turns out the GI Joe movies overperforned relative to D&D.

Only the last one was a bomb.
Ummm what? 175 doubled is 350. If it did 300 then it lost 50. You’re really pushing for D&D to be a total failure.
 

Ummm what? 175 doubled is 350. If it did 300 then it lost 50. You’re really pushing for D&D to be a total failure.

Depends on the final numbers.

D&D is trending towards 100 million under. Very big difference between those two numbers. D&D could come in around 200 million through to 220ish.

If it comes in over 250 or closer to 300 it means the other factors might drag it over the line. More money is better when talking about box office not exactly hard concept.

They spent a lot of money on an unproven IP (movie wise) that got sandwiched between John Wick and Mario.
 
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