D&D Movie/TV D&D Movie Hit or Flop?

[UngeheuerLich]

The positive word of mouth was certainly a help.

But Strong Streaming =/= Breaking even. Let alone turning a profit.




I don't know about Paramount.

But it is not mythology that it hurt Hasbro:

WotC and Digital Gaming Down in Q2

And Hasbro Writes Off $25 Million on 'D&D' Movie

icv2.com

Streaming helped, but not enough. The debt incurred making the film had to be dealt with.

Honor Among Thieves Lost Money.

At least, 25 Million is not a lot for a company like this. Annyoing that it dod not make money... Maybe. But not that terrible. The overall effect might still be positive as streaming the movie can be seen as a big advertisement for the game.

That does not take away that the movies was a financial box office flop. But fiven the surrounding circumstances (corona), it is probably ok.

 

[Zardnaar]

At least, 25 Million is not a lot for a company like this. Annyoing that it dod not make money... Maybe. But not that terrible. The overall effect might still be positive as streaming the movie can be seen as a big advertisement for the game.

That does not take away that the movies was a financial box office flop. But fiven the surrounding circumstances (corona), it is probably ok.

It's inly 25 million on hasbros side. Probably another 25 million on Paramounts side plus marketing (60+ million apparently).

Offset more by VoD on demand and whatever streaming shenanigans Paramount pulls.

 

[UngeheuerLich]

It's inly 25 million on hasbros side.

I was specifically adressing hasbros side.

 

[bedir than]

But it is not mythology that it hurt Hasbro

Yes, there was a 25 million impairment.
There was also a 74% increase in revenue for the D&D franchise in the quarter.

It's inly 25 million on hasbros side. Probably another 25 million on Paramounts side plus marketing (60+ million apparently).

Offset more by VoD on demand and whatever streaming shenanigans Paramount pulls.

"Shenanigans" like dramatic increases in streaming revenue

 

[mamba]

What is being claimed is that HAT was a "flop". The counter to that is, "Well, it probably didn't do very well in the theater, but, in streaming seems to be really strong, so, it's likely going to break even."

you both make positive claims (ie do not just say ‘I am unconvinced’), you both have a burden of proof

 

[Jaeger]

Yes, there was a 25 million impairment.
There was also a 74% increase in revenue for the D&D franchise in the quarter.

Nobody is talking about the D&D franchise as a whole. Completely Irrelevant to this discussion.

This is about One Film: Honor Among Thieves.

The movies production budget debt had to be dealt with.

On the Hasbro side; HaT Lost Money.

IMO: If Hasbro didn't parse the $25m write down on HaT for the media to note; people here would point to the overall D&D revenue and still be saying that HaT "probably did well" for Hasbro...


As for Paramount - they have not parsed out any financial info for specific films other than Maverick's earnings. But...

We do know this:

Filmed Entertainment revenue dropped 39% year over year to $831 million. The year-ago period included box office from “Top Gun: Maverick.” Licensing revenue remained steady at $589 million, while theatrical revenue dropped 70% to $231 million.

Paramount Global Reports Mixed Q2 Results as Streaming Subscribers Hit 61 Million

The media conglomerate behind MTV and CBS reported an adjusted loss of 59 cents per share on revenue of $7.6 billion

www.thewrap.com

Paramount is losing revenue on films compared to last year.

Movies like HaT that flopped at the box office by not breaking even contributed to that.


As for Streaming:

The division’s loss narrowed to $424 million.

Still hemorrhaging money; just not quite as fast as before.

So yes, maybe HaT is "doing well" on streaming.

But what do those metrics mean in terms of dollars earned?

 

[UngeheuerLich]

Nobody is talking about the D&D franchise as a whole. Completely Irrelevant to this discussion.

Yes and no. Would 25 millions dollar spent on the usual advertising have had the same impact for the D&D franchise as a whole?

 

[OB1]

Yes and no. Would 25 millions dollar spent on the usual advertising have had the same impact for the D&D franchise as a whole?

Exactly, so far this year, the D&D Brand has had a bunch of successful peaks:

The #1 movie in theatres
The #1 movie VOD
The #1 movie Streaming
The #1 game on Steam (that isn't free to play)

All of which help strengthen the brand in the eyes of the general public. The only real question in my mind is if they peaked consumer attention too early before the release of 5.24 next year.

 

[Zardnaar]

Yes and no. Would 25 millions dollar spent on the usual advertising have had the same impact for the D&D franchise as a whole?

Well at full retail price they could have handed out 500k phb.

At what they pay for printing they could have probably handed out a few million as promotions.

 

[Zardnaar]

Yes, there was a 25 million impairment.
There was also a 74% increase in revenue for the D&D franchise in the quarter.

"Shenanigans" like dramatic increases in streaming revenue

Shenanigans involving Hollywood accounting, tax write offs etc. Parent company pays subsidiary for HAT for example.

Say Paramount pays Paramount+ 50 million for HAT. Yay HAT made money yay. Paramount is still out 50 million though on top of everything else.

If your number on marketing is right they're out 85 odd million Hasbros out 25 million.

And yet when we pointed out there's a 50 million hole to be plugged on production costs we got told we don't know how things work when it's common knowledge studios only get around 50% average of the box office.

With a 100+ million hole there's only a few movies that have plugged that. Disney apparently pays Disney+ 100 odd million for their movies and they make a lot more than HAT did.