D&D Movie/TV D&D Movie Hit or Flop?

[Zardnaar]

I think the 25 million impairment for hasbro shows a sizable loss for the movie. If I recall hasbro only paid half the movie cost? So loses from the movie probably were closer to 50 mil. That said the structure seems to keep d&d tabletop gaming, d&d computer gaming and d&d toys/collectibles separate. I would think streaming rights if the movie are included though and most of those deals are probably done.

So it’s still hard to say the true net impact of the movie net on everything. So I don’t think the argument is completely laid to rest, but the facts are definitely supporting @Zardnaar’s position so far. Theatre, VOD and Streaming didnt cover costs. 25 mil loss for hasbro, but some of that can be offset by toys and tabletop sales increases. Maybe doubtful all of it will be?

Well the movies generally return around 50% give or take of the box office on average.

150 million production costs 200 million back 50 million each for Hasbro/Paramount leaves 25 million whole.

Doesn't cover marketing though. 60 odd million was thrown around earlue in the thread (not my number btw).

Another thread has big box retail numbers there was a bump in phb numbers around HAT release. It's a few thousand though (excludes Amazon and flgs though).

 

[FrogReaver]

Well the movies generally return around 50% give or take of the box office on average.

150 million production costs 200 million back 50 million each for Hasbro/Paramount leaves 25 million whole.

Doesn't cover marketing though. 60 odd million was thrown around earlue in the thread (not my number btw).

Another thread has big box retail numbers there was a bump in phb numbers around HAT release. It's a few thousand though (excludes Amazon and flgs though).

I might be wrong but wouldn’t advertising have been included in the impairment calc?

 

[Zardnaar]

I might be wrong but wouldn’t advertising have been included in the impairment calc?

Not sure. Apparently around 375 million was the required break even number and 325ish using the lower 1.5 multiplier.

 

[FrogReaver]

Not sure. Apparently around 375 million was the required break even number and 325ish using the lower 1.5 multiplier.

So just looked up and impairment should include marketing. So that 25 mil impairment is after marketing. That’s not nearly as bad as you were saying.

 

[Zardnaar]

So just looked up and impairment should include marketing. So that 25 mil impairment is after marketing. That’s not nearly as bad as you were saying.

That's only on Hasbro though. Usually the studios pays for marketing but no one knows exact details though.

200 million is a bad result on a 150 million though. Hollywood accounting can play fun and games for who pays what.

Put it this way we own our own house freehold. I wouldn't borrow against it to invest in a D^D sequel. I would buy more property though or upgrade to nicer house.

 

[FrogReaver]

That's only on Hasbro though. Usually the studios pays for marketing but no one knows exact details though.

200 million is a bad result on a 150 million though. Hollywood accounting can play fun and games for who pays what.

Put it this way we own our own house freehold. I wouldn't borrow against it to invest in a D^D sequel. I would buy more property though or upgrade to nicer house.

I didn’t say it was good. Just said not as bad as you were previously claiming.

 

[Zardnaar]

I didn’t say it was good. Just said not as bad as you were previously claiming.

No one has access to exact numbers but beyond being a good movie and doing well on streaming there's not much in the positive column.

 

[FrogReaver]

No one has access to exact numbers but beyond being a good movie and doing well on streaming there's not much in the positive column.

That you were projecting a much larger loss than actually materialized is a positive

 

[Zardnaar]

That you were projecting a much larger loss than actually materialized is a positive

Do you know how much Hasbro spent marketing movie?

 

[delericho]

There's nothing wrong with HAT's tone. When people watch it they enjoy it. That's why good word of mouth is driving its high streaming numbers.

Agreed.

What killed the theater run was partly that it didn't have an easy marketing hook to drive a big opening weekend, and partly that it opened a week before the juggernaut that was The Super Mario Bros Movie so it had no room to pick up steam over time.

As far as I can tell, the big lesson Hollywood should learn from all the bombs this year is "don't release films in 2023". It doesn't look like that's the lesson they are going to learn, though.