In the parable, there isn’t actually an emergency, and the boy is just saying it as a prank, so no one believes him when there is a real emergency. That’s not really analogous to this situation, because Chris Cocks has actively been discussing his intent to monetize D&D and mentioning D&D in discussing how Hazbro is looking in to utilizing AI.
Of course they’re looking into AI, just like every other large company. That doesn't make it a wolf.