I'm thinking about getting it. Got bored with WoW as I hit end game and just did arena runs (that got boring quick). Looking forward to W:AR but am afraid it might become the same end-game grind. PvPing (ok, ok, RvRing, as if there is really some difference there) in the same areas over and over again.
I'm not big into PvP, and WAR seems to focus more on it. I've so far been unimpressed/ disappointed in the actual graphics I've seen.
I like the idea of the area quests that are simply an open quest that anyone can complete objectives for, and have a shot at the prize.
I also like the idea that it tracks what monsters you kill, so if you get a quest to go kill them, you've already completed it. OTOH, I'm sure this is a design decision with WoW, because they send you right back to the same area to kill the second type of monster there. It's a time sink.
What turns me off of WAR is the Realm vs Realm stuff, which, depending on implementation, might cut off a PvE guy from resources when his realm goes down.
The other thing that has been a major turn off, is the producers descriptions of the setting. They continually reference Britain while describing races and such in the setting. I understand that may have been an original design of Warhammer (or not, what do I know), and it may be central to them, but for me? Describe the damn thing like your customer knows Fantasy!
I mean, are they trying to appeal to that US gamer that wants to learn more about British social classes? Or are they trying to appeal to that US Gamer that knows orcs and elves and wants to learn what makes these different than normal?
(Granted, this is from a US Gamer perspective, perhaps they're focusing on "taking the motherland" first or something, I don't know.)
To counterpoint, WoW's "phasing" technique is more of what I want. When you finish a mission, events will reflect it... even if only for you. It compares to the Bashir's Landing, where players can exist in the same geographical area, but see different things and fight different monsters. If you do the mission to save the peasants, you will see the saved peasants in town, while players that haven't saved them won't. This is what I want, more immersion, and hopefully the Wrath quests are more interesting than Nesingwary.