KaCee said:
Then by your reasoning, why have LotR, Spiderman, Star Wars, and the Matrix all been huge blockbusters when so-called "chick flicks" don't make anywhere the same amount of money?
Because women will not turn out to their Gender-Marketed "event" movies in numbers comparable to men.
Unless you are
actually saying that you believe women to be the majority of the audience for the films you listed?
Women comprise slightly more than half of the population and are in charge of more disposable income on average. That's why so much marketing is aimed at women; because women are more likely to do the shopping for a household, from everything from weekly groceries to Christmas gifts.
So if there are more women than men, and women spend more than men, why didn't Mona Lisa Smile beat RotK at the box office, or even come close?
Because women are more flexible about what they will go see? Men are less likely to see a "Chick Flick" than women are to see a "Men's Movie"?
Why are so many of the allegedly male-centric movies the ones that make all of the money?
Because women generallly consider movies to be less important than men?
Because Women generally consider moives to be "dates" while men consider them to be events unto themselves?
Because, again, women will not turn out to their Gender-Marketed "event" movies in numbers comparable to men.
I'm not really sure. I am sure what the crowds around me at the theatres during a "men's movie" look like. Mostly guys.
Look at the lineup of "Die Hards" waiting for event movies. What's the gender breakdown there? 50/50? Not where I live.
Men are more likely to be super enthusiastic about their Gender-Marketed "event" movies (like the Matrix, Star Wars Etc.) than women are about theirs (like The Hours, Charlies Angels etc.).
I'm not saying that there are no women present a the guy's movies; I'm saying they are in the minority.
Again, It can't just be the action angle, because look how badly Charlie's Angel's 2 flopped, and that certainly had a "chick flick" aspect to it.
It's not just the action angle; it's that it was marketed at Women, it was critically panned and it was--by all accounts--more in the mold of a men's movie than it's predecessor.
I liked it incidentally
Think of this a working definition of what I mean by "Chick Flick";
A film where...
- the story is told from the woman’s point of view, or...
- A woman is the clear lead protagonist, or...
- The story centers around women and women’s issues.
So
The Hours counts. So does
Charlies Angels. So does
The Piano. So does
Pretty Woman.
I agree with you that marketers perceive people in terms of delineating factors such as gender, age, race, and geography. They absolutely do. But that doesn't mean they are right
Except that they are right enough of the time that people keep using this as their model for not losing money.
Chick flicks get made becasue they are a smaller ecomonic model; Actresses get paid less, Chick flicks are less Special Effect-heavy, therefore they don't need to take as much at the box office to be considered a success.
...it just means that it's a hell of a lot easier to assume men think with their penises and women with their vaginas than it is to sell products using more honest and ethical tactics. That's why so many things are badly mismarketed. Look at Fight Club. That's a really cool movie that I had NO interest in seeing when it was marketed as a lame-o penis-flick. But then my brother-in-law made us watch it under the promise that it wasn't like its marketing, and boy, was he right. Stupid marketers went for the dick angle instead of promoting the story.
I must've missed those commericals. Dick angle?
Look, maybe you are everything you are stereotyped to be. But I haven't met anyone yet who lives up to even half of their gender and racial stereotypes.
No, nobody is
everyting they are stereotyped to be, but you are suggesting that stereotypes are
entirely baseless, and I'm saying that they are the way in which we are able to discuss large groups and predict behaviour. It works more than it fails.
When I say, for example, most of the audience for...pro wrestling... is male, your response (following th logic you've layed out here) should be something akin to...
"No it's not, because--given that women do most of the spending in the world, and the WWF is financially successful--this implies that the audience is not mostly men. Plus, women's tastes are entirely individual so the fact that the subject matter is designed to appeal to men means nothing."
It also fails to take into account that if you open your eyes and look around at a Pro wrestling event you are seeing mostly men...evidence I find compelling (if anecdotal)
Sure, I know women who are obsessed with shoes and shopping, but some of them hate babies and don't care how their butt looks in those pants.
But if you take a larger sample group than "women you know" fairly obvious patterns emerge. Christ, the examples you list above (Shoes, Shopping, Babies and Butt-Size) would appear on the list of "typical female concerns"...
you obviously recognize them as such.
Why Shoudn't the rest of the world?
The point is, you can't take these multitudes of generalizations and use them to describe diverse groups. You can try and you'll be right once in awhile by chance...
By chance? Just sheer random luck?
I'll stick by my notion that you can predict the genral preferences of large groups and wait for my senses and experiences to tell me different.