Other - None of the above, something that will only be exciting to serious fans and/or corporate.
Am I a cynic? Re: announcements of announcements? YOU BETCHA! 100% cynical of announcements of announcements. When people have something genuinely awesome to talk about, they just come out and say it, they don't try to build hype. When they have something that only fans will be excited about, then we get the announcements of announcements in a, shall we say, "strenuous effort" to build hype (it's better than "desperate effort").