I wouldn't classify it as "crying."
The single cleric archetype that has GOOD REASON to use better weapons because they are dedicated to battle and presumably so are their gods, is the one being either encouraged or flat out required to use simple weapons.
That doesn't strike you as illogical or invalidating of the usual tropes? The exact type of character that would most want to use their deity's favored weapon being built to be more effective when NOT doing so?
It is a bit counter-intuitive. However, there is already a build for cleric's that works perfectly well with superior weapons (the WAR priest), yes, one is a battle cleric, but the other is a warpriest. War is bigger than battle. Also, a templar can take he wisdom based warpriest weapon powers as well.
There are absolutely NO cleric's that encourage the use of simple weapons. There are weapon wielders, and there are the implement users that don't care about weapons at all (outside of maybe a couple of limited use powers.)
So they've made ONE build (the strength based battle templar) have a 'path' of powers which encourage/require simple weapon prof. There is ONE power at each level that needs a simple weapon, the other pretty much just patches over the lower damage of a simple weapon by throwing extra damage onto the attack. The requirement one also does that with extra to-hit and damage tacked on ... but does close off the riders to non-simple weapon users.
The rest of the options in the article (the build alternates giving the shield bonus, the alternate channel divinities and the paragon path) are all perfectly fine for existing strength based clerics who just want a bit of a power boost. [Heck, outside of the level 16 paragon path feature and punish the profane, the abilities are fine for non-Strength clerics as well].
While there is a power that has a restriction in it ... it's hardly restrictive. There are plenty of powers out there that:
a) Can only be used with a shield
b) Can only be used while wielding two-weapons
c) Can only be used while wielding a reach weapon
d) Can only be used while wielding a two-handed weapon
e) Can only be used while one hand is free
It's hardly the first, nor last, power that has a weapon based restriction on it. And, it's one power of many.
EDIT:
BTW, scythe wielding cleric. Nuff said.