lynnfredricks
Explorer
From a business perspective, that 20% may well be more important if they represent a larger amount of income than the 20%.A claim that the 20% of the market that played D&D before 5e is more important than the tens of millions who picked it up in the past decade doesn't make sense
Those older buyers may not get the most use out of what they buy but, they have income to buy more.
But that's not to say millions that don't spend money aren't important, because the business can get value in ways that businesses do through a freemium model (like ShadowDark or Kevin Crawford's products being free for most of the rules people use).