I've never much cared for the 'buy what you want' idea. I think I would much prefer if you selected items for my character, Grufflehead.
Also, I've been thinking about themes for my champion. I've come up with a few keyword/phrases that I think I'll try to work into his incarnations. Granted they won't always be able to be worked in and in some incarnations the emphasis will be on different keywords but they'll be there in some fashion at least. I hope. And, of course, during the course of creating these first two characters they are subject to modification.
GE's Eternal Champion Keywords/Phrases: Nimble (mind & body), Knowledge, Guide, Genius (of place), Magic, Wolf
My PF character is Sir Geoffrey Campion of Wehrlight Isle. He'll likely be predominantly Ranger with the Guide archetype. I may toss in a level or two of something else if it enhances his story (which I am still working out).
I'm still contemplating the essence of my default persona and the genre that would mold his outward expression.
I don't mind 10th level for the PF characters if that's what Mowgli prefers and if you're ok with that, Grufflehead.