I could see the app store model working as long as the garden was tended for quality i.e. not just anything gets to be put up.
The model could also work because WotC would then directly get a cut of each sale and have complete control over distribution ala apple and microsoft. Rather than hoping an expanded market would help your bottom line this way would guarantee it and still provide control for the next edition.
The model could also work because WotC would then directly get a cut of each sale and have complete control over distribution ala apple and microsoft. Rather than hoping an expanded market would help your bottom line this way would guarantee it and still provide control for the next edition.