I like a bit of fluff in my crunch, when it is brief and really good fluff. Otherwise, I'd just as soon not have it. Plus, my preferences for what is "really good fluff" are apparently different than most other peoples' preferences. However, having been this way my whole life, I long ago learned to read past the fluff as if it wasn't even there. I've always separated the mechanical aspects of the game from the flavor actually happening in the campaign going on at the table. (For example, there are no "fighters" in our D&D campaigns, as far as the people in the campaign are concerned. There are various warriors, soldiers, etc that we model mechanically as fighters.)
So I'm mainly down for "don't care"--with the caveat that I don't want to have to read through a whole lot of fluff to find a ruling. But silly names for feats? Doesn't bother me.