Matt Thomason
Hero
I don't think that they got what they wanted- they probably had a lot of different assumptions going in. Like that the 3PPs would be amenable to signing up to something (even if they had to negotiate) and that the NDAs would be respected, for instance. They certainly could not have expected the massive blowback.
Yup, I think they wanted the best of both worlds - that the 3PPs would be on board to keep the product support coming, with any big name licensed game returning royalties, while blocking specific things that would compete directly with them (e.g. VTTs against D&D Beyond).
Now, in theory I don't have anything against that as a business plan. That's what corporations do. The bit I object to, probably the only thing, is where they already have a deal in place with everyone and are trying to unilaterally alter the terms of it as if it were a simple license grant and not a bilateral contract.