Sure, but that's why its an attack vs. Will. It doesn't bother me any more than a 1e monster failing a morale check and fleeing even when it has a rational reason to fight on. (Now maybe it should be Cha vs Will, but that's getting a bit quibbly, ATC.)
There are things that would prevent it from happening as specified in the rules. However, Yes, because someone trained in melee can very well learn ways of making this happen...just like some trained in magic can learn ways of making fireball happen...sure.
I mean, I've seen people argue that HP are a wonderful Old School tool for modeling a fighter's pure awesome as he wades through lava that he fell into from orbit. If that is somehow okay and associative, and a little combat trick that you can observe people performing and training for IRL is not-okay and dissociative...then I suggest the problem actually lies elsewhere. (It may still be a problem for some player preferences.)
Again, using it as a combat trick and pulling foes who would normally consider closing is pretty much a no-brainer for me. Go for it. Heck, I'd even waive the Will save for those sorts. Pulling foes that normally have good reason to keep distance, go for it with a Will save. Pulling those that are opposed to closing to anything on principle? Maybe a will save with a bonus. Pulling foes that are violently opposed to closing especially if such a close will injure them in other ways? No.
As bill91 put it: nuance.
*edit to add
Originally, it was more dissociative in that there was no method of resistance and the character had to reconcile his action (closing) with his motivation (why did I do that even though...).
The one time I used the power, my character didn't do a thing. Some humanoids (ogres maybe?) jumped us and attacked my in-party rival. I activated the power, had my character point and laugh at the other character so all the ogres turned and came to me.