DING! You are correct, sir!You forgive people. PEOPLE need your forgiveness.
Corporations. Brands. Conglomerates. These are not people. They do not need your forgiveness. Go buy their product if you're happy with them. Don't if you're not.
If someone does not want to buy the product, they are under no obligation to do so, and literally any reason is valid. Not buying the product doesn't turn someone into a spiteful person. If it's bad vibes, it's bad vibes, it's fine.
Companies are inanimate objects. They do not need forgiveness, they do not need blame, they do not need a high five, they do not need your trust.
Deal with the people inside the company. They are the ones who can do things to you and for whom you can talk to, argue with, forgive or blame.