In general, it's weird seeing Critical Role, which has STRONG influences in the world from 4e flavor and lore but run with 5e. But then again, I also think that 4e's world-building was highly underrated.
Paizo is definitely trying via their own channel and Geek & Sundry. It has to sting for Paizo knowing that Critical Role was run as a PF1 game before switching to 5e. However, my recommendation for Paizo would be to get a non-Paizo employee (i.e., not Jason Bulmahn) to GM these PF2 streams. This is not to say that Bulmahn is a bad GM. (On the contrary, he is fairly enjoyable to watch.) But I think that PF2 would benefit from a non-employee GMing the game since it can otherwise come across as corporate micromanaging or salesmanship of the new game rather than amateur enthusiasm for the new game.