Joke's on you. In here we skipped summer altogether.Fall has arrived.
![]()
That’s definitely gendered advertising.I don't know about the actual consumers, but the marketing is definitely gendered. Here's an example of a Diet Coke ad: focusing on a woman enjoying an active lifestyle with friends:
And then there's this ad for Coke Zero, which I think speaks for itself:
![]()
‘Dumbphones’ are getting smarter and more premium. Are they the solution for disillusioned phone addicts?
The feature phone market is contracting, but a healthy marketplace for premium models is catering to people who want to make the change with fewer compromises.tech.yahoo.com
At the extreme end, some youths are turning their backs on technology and proudly defining themselves as Luddites.
link to NY Times https://archive.is/pVujw
Found a couple of quick references.That’s definitely gendered advertising.
But I’m asking more about the actual customer demographics.
I think that's also a big part of why there are (or were) so few action figures of female superheroes, particularly based on the Marvel movies. The belief is that the additional sales from selling Black Widow or Scarlet Witch figures to girls would be more than outweighed by boys who would no longer want Captain America or Thor figures.Found a couple of quick references.
![]()
Gender Contamination: Why Men Prefer Products Untouched By Women
Recent research shows that loyal customers often get upset when a brand associated with men expands to include products perceived as feminine.www.forbes.com