Random Places you've seen ads for Essentials

[Mercurius]

Here's one: Tennis.com. I know, what's up with that? I didn't know a lot of ex-D&D players hang out there and will be drawn in by an ad that says "Attend ye Gods, the Box is Back!"

I guess this verifies the idea that the main marketing reason behind Essentials is to reach outside of the hardcore gamer clientele, but I did find it odd to find an ad on Tennis.com of all places.

 

[Thanlis]

Here's one: Tennis.com. I know, what's up with that? I didn't know a lot of ex-D&D players hang out there and will be drawn in by an ad that says "Attend ye Gods, the Box is Back!"

I guess this verifies the idea that the main marketing reason behind Essentials is to reach outside of the hardcore gamer clientele, but I did find it odd to find an ad on Tennis.com of all places.

Ad networks are smarter these days. WotC isn't necessarily buying space on Tennis.com; they're buying ads from an ad network that knows you were just on ENWorld, so you're probably a gamer, so they're showing you gamer ads.

 

[fba827]

well.... it's possible if tennis.com uses ad words (or whatever it's called, or something similar) for their banner displays, then it's actually realizing that you visit gamer sites (based on cookies/history/whatever) and that is why you saw that ad (i.e. the ad was picked for you, not as random as you think for just anyone).

I recall after having looked for insurance companies to compare quotes, suddenly for the next week lots of websites I went to suddenly had insurance company banner ads... at first I thought it was s huge coincidence and that they were reading my mind

edit: ninjaed

 

[Shemeska]

Ad networks are tricky. I logged into my company's webmail from home and suddenly kaboom I'm getting inundated with advertisements for cell culture media, custom antibodies, and other assorted biotech goodies. You get tagged as being part of market niche X and they barrage you with relevant adverts. I doubt that major biotech company Y is buying advertisement space on all of the various places online that use farmed out banner ads for revenue.

 

[ourchair]

Ad networks are smarter these days. WotC isn't necessarily buying space on Tennis.com; they're buying ads from an ad network that knows you were just on ENWorld, so you're probably a gamer, so they're showing you gamer ads.

That explains why I'm seeing all these ads for badboysbigbirds.com saying, "Big Heads in Deep Holes!"