Ilbranteloth
Explorer
I am looking at the evidence and making an educated deduction from said evidence.
They have said that releasing product at the rate they did in 3E and 4E was not good for them. So they are slowing down their releases. Which they are doing.
Ipso facto... they do not seem to need the money they would have gotten from a more ambitious release schedule.
Or perhaps producing one book that sells 1000 copies is more profitable than 2 books that sell 500 copies each. That's because the first 499 sold are covering the cost of producing the book, and it's after you recoup your costs that you actually start to make money. I don't know the actual numbers, but being in manufacturing I know that your first printing/release usually just covers the cost of the project and you don't start making money until the 2nd.
This isn't a new problem. One of the main reasons TSR went bankrupt was they had too many products on the shelf and a lot of them weren't selling enough copies to recoup their costs, much less a profit. Giving each release its full life-cycle (whatever that is) is a smart idea or you run the risk of spreading people's hobby money too thin.
The thing I always find interesting is that the purpose of any business is to make money. Not necessarily a ton, but they have to show a profit, not to mention pay the salaries of the people that are making the cool stuff we want to buy. But they can't win. If they came out with a Forgotten Realms campaign guide now, people would complain they should have done Greyhawk. They give away free content and people complain they should have written more content and charged for it. Ad infinitum.
They just launched a new edition last year. From everything I can see it's been a great success. If it were my business would I do things differently? Maybe, maybe not. I don't think any of us know how WotC actually operates as a business. What I do know is that they have to make good business decisions in order to stay in business to keep producing the cool stuff you want.
Instead of "What's wrong with them, why can't they release more stuff?" how about "Hey, this is great stuff, can't wait for more" is an awesome way to show your support and have a little confidence that the folks writing this stuff actually enjoy what they're doing and want to make a cool game that you'll like. Compared to the reaction about the 4th edition, not to mention some of the material coming out at the tail end of the 2nd edition, I think they're doing a great job. People seem to really like the new edition and want more. That's a great sentiment, but instead of raking them over the coals every over every decision and release, why don't we give it some time to unfold and see where they go with it.
Ilbranteloth