It's a handy spice blend, really. If cinnamon is appropriate and you want ... I dunno, a broader range or more depth or whatever metaphor you want. It's overused and overexposed, but that doesn't make it bad.I read an essay a while ago about why pumpkin pie spice is so prevalent in America. The conclusion was (a) it can be easily substituted for cinnamon in most dishes, and (b) Americans put cinnamon in tons of stuff. So when (c) Starbucks popularized the Pumpkin Spice Latte as a seasonal treat and made millions of dollars off of it, everyone with a jar of cinnamon jumped on the bandwagon.