Glyfair said:
Kalamar just lacks any of the quick hook that defines the setting. I think if it had that (or if one that exists was grabbed and marketed) it would be a lot more successful than it is.
Actually, this isn't entirely accurate. Kalamar doesn't have just a
single hook. It has multiple hooks to support a variety of play styles. Much like our own world or REH Hyboria, it is made up of different cultures that bring their own perspectives and conflicts - and it sets the world apart from Greyhawk, FR, etc. From a flip-through-the-pages skimming of the book, it doesn't reveal itself. But if you apply the open-to-a-random-page/kingdom-and-start-reading approach, the campaign ideas jump out at you. Sample styles of play supported by Kalamar:
Classic D&D style adventuring
Political intrigue
Pirate/nautical campaigns
Freedom fighters
Inter-species bigotry/conflicts
Inter-racial bigotry/conflicts
Earth-style Middle Ages Feudal politics - ala Pendragon, Harn, etc.
Roman-style empire building / decline (depending on how you want to run it - the Kalamaran Empire is trying to reassert its dominance, but given the number of threats along multiple borders may just be a house of cards)
Fantasy horror
Lost cities
As an earlier poster did, I too replaced the pantheon with the one from the Book of the Righteous. The Kalamar pantheon is very good, BotR was just too good not to use.
Azgulor