Guys, it won't be merger, acquisition, and divesture activity because of the sensitive nature of that work. Only a handful of insiders in the companies are allowed to be aware prior to announcement and deals die if they leak. Certainly you don't start PR pounding an unannounced deal.
Yeah, that was my only thought on why it might not be something like that.
Nagol said:Because of the possible mainstream mention, it'll probably be something that crosses into a more mainstream media like movies or television series.
Since the movie was supposed to release Dec 31, 2011 and didn't, it's likely the Book of Vile Darkness release announcement with some entertainment/insider writeups. If we're really lucky, maybe they'll also announce a Game of Thrones style mini-series/syndicated series.
Frankly I would be a bit disappointed if all the buzz is simply about a movie or television related release of something. Though I guess if the movie had a good director or notable actors it might be buzz worthy.