Swag
I managed to get in fairly early, and there was a great deal of the products left, although none of the WOTC stuff made it, and I missed on one of the other sets of dice. I picked up:
Revenge of the Kobold King
DCC: Punjar
Iron Heroes: Bloodwood
Song of Fire and Ice Quickstart
Chessex dice
After that, I grabbed some of the used merchandise (back issues of Dragon and Quintessential books.) While there were not any games going on with the free merchandise (at least not first thing in the morning when I was there) there was an all-day auction going on to draw in customers and gamers.