First things first. I used to run D&D Encounters at the FLGS. There were pregens you could take and play. If you wanted to make your own character the next time, you could bring one in.
So how you do that now? You can have pregens like Pathfinder Society does with their iconics.
Then for making characters, I think you direct people to the legal downloads of 4e PDFs, encouraging new players (and DMs) to stick with Essentials.
You don't really "roll up" characters in 4e: you choose from a slate of options. So as long as those rules are followed, you're good. As far as automation goes, it's no different than running Encounters at my game store.
So how you do that now? You can have pregens like Pathfinder Society does with their iconics.
Then for making characters, I think you direct people to the legal downloads of 4e PDFs, encouraging new players (and DMs) to stick with Essentials.
You don't really "roll up" characters in 4e: you choose from a slate of options. So as long as those rules are followed, you're good. As far as automation goes, it's no different than running Encounters at my game store.