Who ELSE buys PDFs?

[Crothian]

Experience has shown that drastically lowering price brings in a few sales of people on the fence, but price is not as important a determining factor to buying a PDF as desire.

Usually the increased number of purchases from a sale about washes even with the decrease in profits per sale.

In other words, when you run a sale you increase your volume, but your profits remain about the same.

Chuck

But how much is that based of the PDFs that anre under 10 buck and not the PDFs that hover around 20? There really are too types of PDF. The PDFs that are only PDFs and they seem to hover around the ten dollar range and then there are the PDFs that were once print books and they can be $20 of even higher. I think that some of those more expensive books might do better with sales then the cheaper ones.

 

[KB9JMQ]

I have purchased about a dozen PDF's.
Most of which were of the smaller variety that would not be cost effective to be in any other format.
Out of my group of seven I am the only one to purchase PDF's.
I may be the only one who realizes they are out there.

 

[Vigilance]

But how much is that based of the PDFs that anre under 10 buck and not the PDFs that hover around 20? There really are too types of PDF. The PDFs that are only PDFs and they seem to hover around the ten dollar range and then there are the PDFs that were once print books and they can be $20 of even higher. I think that some of those more expensive books might do better with sales then the cheaper ones.

Well, you've gotten both perspectives.

Phil has commented a similar experience and his catalogue is mostly small PDFs (though he has some larger ones).

Im seconding his emotion and the RPGO category tends more toward the big PDFs (though we have some smaller ones).

Now granted, we've never tried a 90% off sale, but we have priced down some older product (like Darwin's World 1E) drastically and we have run sales in the past.

Again my experience seems to be that PDF is the ultimate discretionary spending. Its money people aren't going to miss, which makes it come down to desire.

If they want the book, folks are willing to spend 6 bucks just as readily as 2.

If the do NOT want it, you can price it at .50 and folks still won't want it.

This is just my perspective, but I have been doing this for a few years now.

Chuck