TSR Who's running the TSR3 social media accounts?

Ernie Gygax (before he and Stephen Dinehart accused the whole affair of being orchestrated by...

Ernie Gygax (before he and Stephen Dinehart accused the whole affair of being orchestrated by WotC and then deleted their Twitter accounts) indicated that Justin LaNasa was running the social media accounts for TSR3, Giantlands, and Dungeon Hobby Shop Museum.

After a full week of insults, barbed exchanges, and problematic statements from all three accounts, the following has been posted by somebody who identified themselves as "Michael", perhaps suggesting that Justin LaNasa is no longer with the company (which seems unlikely), leaving many on social media to question whether "Michael" exists. The new TSR3 was founded by LaNasa, Stephen Dinehart, and Ernie Gygax, and despite the acrinomious social media activity, the former two founders' names have largely escaped much of the criticism.

UPDATE -- the below tweets now appear to have been deleted.

Screen Shot 2021-07-02 at 7.30.39 PM.png

Around the same time, the header above the available events at the Dungeon Hobby Shop Museum website was altered to read: "Most role playing games will be played in old school fashion so if you're easliy offended or Rude ! DO NOT PLAY !" (sic)

tsr_rude.png

So who is TSR3 co-founder Justin LaNasa? He was an American politician who ran for office in 2014 and 2020, and who was involved in a minor scandal during the latter campaign.

 

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Dinehart's personal account also had the accusation that this was all an attack by WotC. Is he gone though? That seems as likely as LaNassa being gone
No, he's not gone because TSR is publishing GL which he had a longstanding stake in from the original KS he ran for it.
 

MarkB

Legend
Of course, like all PR professionals, they put out a statement with a spelling mistake in it as their 'introduction' on Twitter. And doesn't provide contact information like an email, office phone number, mailing address, etc. or even a name. Because that's definitely how the pros do it.
I doubt they have the funds to hire someone to put their head that far above the parapet under the current circumstances.
 




master dwarf

Explorer
Around the same time, the header above the available events at the Dungeon Hobby Shop Museum website was altered to read: "Most role playing games will be played in old school fashion so if you're easliy offended or Rude ! DO NOT PLAY !" (sic)

This is not a recent change. This verbiage has been listed on the Dungeon Hobby Shop Museum’s website since they launched it.
 



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