Alzrius
The EN World kitten
I think Celebrim has a good point. Ultimately, what people remember, enjoy, and in many cases come back to, is the fluff of the game...and 3E has put a lot of that to the axe. When Third Edition first came out, I found it bitterly ironic that they fixed the mechanics of the game, and threw out the many worlds and settings that went with it.
That said, I don't think that the valuable IPs are necessarily found only in modules, or that they need to be part of an established world. Rather, the fluff is valuable for how well it's presented, and for the shared experience it generates across many diverse players. Rappan Athuk or The World's Largest Dungeon all have proportionally more flavor text than The Tomb of Horrors ever did. The fact that the Tomb was referenced and remembered in other products is secondary to the fact that so many people enjoyed and experienced the module.
It's for reasons like this that the old worlds won't ever die, and why I think we'll eventually see them all republished in some format or another, if they haven't already been. It may divide the fanbase, but ultimately people will go to where the fluff is, and if 3E isn't providing enough, the outcry will last long enough, and grow loud enough, that eventually WotC will hear it. D&D will never "cut its own throat" because like everything in a market, it responds to the consumer demands.
That said, I don't think that the valuable IPs are necessarily found only in modules, or that they need to be part of an established world. Rather, the fluff is valuable for how well it's presented, and for the shared experience it generates across many diverse players. Rappan Athuk or The World's Largest Dungeon all have proportionally more flavor text than The Tomb of Horrors ever did. The fact that the Tomb was referenced and remembered in other products is secondary to the fact that so many people enjoyed and experienced the module.
It's for reasons like this that the old worlds won't ever die, and why I think we'll eventually see them all republished in some format or another, if they haven't already been. It may divide the fanbase, but ultimately people will go to where the fluff is, and if 3E isn't providing enough, the outcry will last long enough, and grow loud enough, that eventually WotC will hear it. D&D will never "cut its own throat" because like everything in a market, it responds to the consumer demands.