Part of WotC's problem is they are too focused on casuals, but it's the hardcore fans that create the buzz that draws in the casuals in the first place (this is shown by the Fandom survey/research that basically fandoms in 4 grades from the most hardcore fans to the most casual casuals). Their current approach is to alienate hardcore fans to court casuals, and that is a problem because it's the hardcore fans the build the foundation the gets you the casuals.
It's what made the MCU (and ignoring that truth is killing the MCU) for example.