Parmandur
Book-Friend
They didn't just assume that, third parties did step up even if nor at absurd TSR output: WotC assumes no risk from novels now, but get paid anyways while they focus on their core competency.They weren't planning on killing it, they assumed a third party publisher would snap up a licensing deal, they didn't, yet. Companies try and externalities costs all the time like this, it's just this time it blew up in their face this time.