WotC “Atomic Arcade”— WotC’s New Digital Platform?

WotC has applied for a trademark for “Atomic Arcade”. The application was made late last month, and covers:
  • Downloadable electronic games to be used in connection with computers, console gaming devices, and wireless devices
  • Fantasy role playing games, board games, trading card games, and collectible toy figures
  • Entertainment services, namely, providing online computer games and interactive multiplayer online computer games via a global network

1747059F-FBAE-4E84-ABA5-1472765AA3EC.jpeg

Earlier in the year, rumours spread regarding WotC’s plans for its own virtual tabletop platform (VTT) following a survey in which they gauged opinions and allegedly showed off graphically rich 3D screenshots.

D7AB56AE-A866-4333-9E26-3D96E3D7B751.jpeg


“TSDR” is the application’s status which reads:
LIVE/APPLICATION/Awaiting Examination
The trademark application has been accepted by the Office (has met the minimum filing requirements) and has not yet been assigned to an examiner.

Status:
New application will be assigned to an examining attorney approximately 6 months after filing date.
 
Last edited:

log in or register to remove this ad

Russ Morrissey

Russ Morrissey


log in or register to remove this ad

yup that is the one. The chart near the bottom is crystal clear. D&D is a fraction of a fraction in the Hasbro empire. Does the W&D division have the highest profit margin, no doubt. But overall D&D is a chunk inside that.
 



This sound like a streaming service, but for videogames, but also other products as PDFs of TTRPGs, interactive comics, webomics (gamebooks like Endless Quest serie?) and maybe a limited version of streaming service (but nothing to be rival for Netflix, Disney+ or DiscoveryFamily).

Is it a bad idea? Not, but it needs the right work by the right people, and time and money. Who would pay for it? Parents who want family-friendly titles to enjoy with their children. Or adults who miss the retro/vintage videogames.
 

Osgood

Adventurer
If they are planning their own digital tool in the vein of DDB, I really hope they just acquire or license the existing tool rather from starting over from scratch. It would be a lot less effort on WotC's part, less risk of customer backlash, and mergers and acquisitions is the way all the cool kids do business these days anyway.

Re-purchasing content sucks, but with the anniversary edition on the way, I think that's kinda baked into the cake. For me the real issue is that it's taken Beyond a while to get to become a useful tool (and it still has a lot to do IMO). I have no interest in losing that to watch them flail around on a new character builder for a couple of years, never really getting around to any DM tools.

PS. I've never seen any Critical Role, so I can't speak to it specifically, but how did this thread get derailed so fast?!
 

Umbran

Mod Squad
Staff member
Nope, you are not even close.

My numbers were 2020, yours are 2021. Mine were for the year, yours are for one quarter.

Consumer Division Q3 profit = 210.4 million. W&D profit = 159.4 milion, and that includes Magic items.

The Consumer division made that 210.4 million out of 1,282.7 million in revenue - Hasbro got to keep about 16% of what it took in.

W&D made its 159.4 million out of only 360.2 million revenue - Hasbro got to keep 44% of what it took in.

In this sense, W&D is about 2.75 times better than Consumer in making money for Hasbro.
 

It is indeed a good subset of the overall chart. You have cut out the revenue section, which shows that the W&D revenue is only 18% of Hasbro's total revenues. But W&D profits are 43% of Hasbro's profits. That being said, D&D is a chunk of that W&D profit. Now imagine how much profit DBB, Roll20, or any other affiliates contribute to that W&D profit. We are into fractions of fractions of fractions. I doubt Hasbro has given much thought to DBB and Roll20 when it comes to launching a digital distribution system. Centralizing digital releases, like new D&D books, might make sense, instead of licensing others. And as I said, if Hasbro wants to incorporate a VTT inside that digital rollout, it makes even more sense to crush the competition by tying Hasbro's digital offerings to that new VTT.
 

darjr

I crit!
My numbers were 2020, yours are 2021. Mine were for the year, yours are for one quarter.



The Consumer division made that 210.4 million out of 1,282.7 million in revenue - Hasbro got to keep about 16% of what it took in.

W&D made its 159.4 million out of only 360.2 million revenue - Hasbro got to keep 44% of what it took in.

In this sense, W&D is about 2.75 times better than Consumer in making money for Hasbro.
Look also at the 9month ending numbers
 

darjr

I crit!
@Vince_Snetterton considering the cheapness of licensing vs creating things my bet is a large part of the cheap profit WotC made IS in fact licensing to DDB and role20 and also the Magic licensors

Edit to add I dint mean to use the word cheap badly
 
Last edited:

Umbran

Mod Squad
Staff member
Look also at the 9month ending numbers

Ooh. Yes!

Nine months ended Sep 26, 2021:
Consumer Products
Net Revenues: 2,625.7 million
Operating profit: $260 million
Operating margin: 9.9%

W&D
Net Revenue: $1,008.7 million
Operating Profit: $462.3 million
Operating margin: 45.8%

So, while Q3 was good for consumer products, so far for the year, W&D has far better margin, and more absolute profit.
 


I have found one Reddit comment that was throwing around D&D and all affiliate products are about 13% of all of WOTC's revenue. I don't believe anything on Reddit, but I can't find an official financial source that breaks down WOTC's revenue streams. Bottom line, even though DBB and Roll20 money might be easy money, it is still a fraction of a fraction of a fraction in the Hasbro empire, and if I was running a company like theirs, I would want to know exactly where Hasbro is heading with this platform, and likely making a pitch to Hasbro to buy up that affiliate.
 

darjr

I crit!
@Vince_Snetterton so your guessing?

I’m guessing you’re wrong.

I’m guessing that WotC and Hasbro looked at the amount from those licenses, especially those from DDB and realized how much they are leaving on the table.
 

Umbran

Mod Squad
Staff member
I’m guessing you’re wrong.

I think he overstates the "fraction of a fraction" - but I suspect Magic: the Gathering is still the big player at W&D.

I’m guessing that WotC and Hasbro looked at the amount from those licenses, especially those from DDB and realized how much they are leaving on the table.

The more I think of it, the more I think the "Arcade" is probably more literal. It isn't about D&D, specifically - and that shows in the name. It is about all the properties Hasbro owns (including those in Consumer products) having a home for their digital sides.
 

pukunui

Legend
Do we think this has anything to do with the game studio WotC set up with James Ohlen? Aren’t they working on a sci-fi game? “Atomic” suggests sci-fi to me.
 



I guess the name is for a pinball game by Tommy in the 80's, an iconic age where the old and new is mixed strangely.

81VauvCSjdL._AC_SX425_.jpg


Maybe I am wrong but my theory is 2022 will be a wild year with a lot of news about merger and acquisitions, and franchises going from one side to ther. Maybe even big fishes in the entertaiment industry will fall, and their IPs being acquired by Hasbro.
 

eyeheartawk

#1 Enworld Jerk™
Didn't Wizard's purchase a video game development studio? It seem to me they are accumulating technological expertise. Makes sense for a broader push to more directly control their IP. Control the DDB type market, make your own D&D videogames etc. I think it'll be a good while before we see anything real concrete. Given they are filing the trademark now and that's the first we've heard of it I really would not be surprised if we don't really see this kick-off until 2024 with D&D 5.5 or whatever it's called. That would seem like a natural on-ramp for a bunch of these initiatives.

As the report shows, WOTC is a substantially higher margin business than pretty much the rest of Hasbro. From a Hasbro corporate side perspective it would make sense to make some substantial investments in your highest margin business as it would generate the highest likeliest return, dollar for dollar.
 
Last edited:

Related Articles

Visit Our Sponsor

Dungeon Delver's Guide

An Advertisement

Advertisement4

Top