It actually shocks me that WotC haven’t released a new Starter Set. That seems like an easy way to sell a bunch of stuff. Perhaps with an improved “How To DM” guide. Something that went along with the new Dragon Heist adventure would have been cool.
Would people buy 2 starter sets?
Well some collectors wouldbut i certainly think the starter set could be improved a lot so a fresh one could do that whilst also giving a second choice (with a very different adventure) to people wanting to try the game out.
Would people buy 2 starter sets?
Sounds like a lot of work for WotC and giving people choice when they don't really know what they're choosing might even be detrimental. It might turn off people by making the game look too involved. Part of the release strategy is to avoid that as much as possible.
It actually shocks me that WotC haven’t released a new Starter Set. That seems like an easy way to sell a bunch of stuff. Perhaps with an improved “How To DM” guide. Something that went along with the new Dragon Heist adventure would have been cool.
It surprises me that they haven't done a new Starter Set as well, but in a different way.
Today I was at Target picking up some stuff and of course my son wanted to look at the video games. Across from the video games are the toys and sitting there on an endcap were dozens of D&D Starter Sets - something that hasn't been on the shelves at Target for a few years.
The Starter Set came out in summer of 2014, so it's a 4 year old product. They're still selling Starter Sets four years later at non-specialty stores to the general public. It's surprising, but in a good way.
I do wonder if someday we'll get the "specialty" versions of the D&D Starter Set the way that Hasbro puts out special versions of Monopoly or Risk. I know they've tried it in the past - I've still got the Diablo II boxed set based around 2e AD&D rules. It's tougher for D&D, I think, because you need the theme of the licensed property to mesh with the D&D theme (Diablo II was kind of a no-brainer there). There aren't a lot of properties where that makes sense though. And unlike those kinds of specialty versions of Risk or Monopoly, a good Starter Set should be introducing people to the broader game, not just be a way to sell more boxed sets, so it's a different kind of product.

(Dungeons & Dragons)
Rulebook featuring "high magic" options, including a host of new spells.