log in or register to remove this ad

 

WotC Comparing EN World's Demographics to the D&D Community's

WotC released some figures this week. I thought it would be fun to compare them to the demographics of our own little community here on EN World for the same period (2019).

WotC uses a metric it refers to as 40,000,000 'D&D Fans', but that's not defined. For the purposes of this, I assume a fan is a person who has interacted directly with D&D in some way (played a game, bought a book, watch a stream, played a video game, etc.) A fan's a fan, however they interact with D&D!

For comparison, I'm using people who have interacted with EN World in some way -- and what we can measure is unique visitors. Obviously this isn't on the same scale (40M people is a LOT) but it doesn't matter too much for what we're doing here; they're both samples for conversation. So, let's start at the top!
  • Short version: EN World skews younger, but more male than the overall D&D community.
WotC is looking at 40M fans, we're looking at 5.6M unique users (as opposed to overall visits, which numbers in the tens of millions). We get this data using Google Analytics, which provides a lot of anonymized demographic data. I can't identify any individual person with this; it merely shows the overall numbers. Our demographic data includes just under half of those 5.6M users; I don't know how WotC's data is derived. I know they do surveys from time to time, but I don't know what percentage of those 40M fans fill out those forms.

As an aside - 40 million D&D fans is awesome! We're definitely living in a golden age of tabletop gaming, and as the market leader, WotC is the entity most responsible for bringing in new gamers. Well, maybe Critical Role is, but they're playing D&D!

Age

So, the controversial data that everybody on Twitter is talking about -- the age groups. Google Analytics breaks it down a little differently to WotC's figures, so here's what we have. GA doesn't give stats on people under 18 years of age. The figures below are those GA has data on for EN World -- obviously that's only about half of overall users.

Age​
Numbers​
Percentage​
18-24592,401 users24.58%
25-341,309,373 users54.33%
35-44330,755 users13.46%
45-54138,372 users5.74%
55-6426,689 users1.11%
65+12,631 users0.52%

As you can see, the figures aren't as evenly distributed as WotC's. There's a significant number of 25-34 year-olds, and a higher number of 18-24 year-olds. Also, it shows people above the age of 45, who don't appear in WotC's stats.
  • We show a slightly higher percentage of people 34 or under (79% compared to WotC's measure of 74%) although we're not measuring people under 18, which would skew it younger if we were.
  • 26% of WotC's audience is over 25, while only 20% of EN World's is.
  • 7.37% of EN World's audience is over 45.
  • Under 18s are not included in the stats.
  • EN World skews younger than the D&D community overall.
Screen Shot 2020-04-25 at 12.09.27 AM.png

For comparison, here are WotC's figures.

Screen Shot 2020-04-25 at 12.42.49 AM.png


I've turned them into a quick and dirty bar graph. The number of players increases slowly from 8 up until age 35, peaking at ages 30-34, and then it starts to drop off sharply. That's the same age that the drop-off on EN World's readership takes place, too. Seems about 30 is peak age.

wotc_age.jpg


And here are those same figures in absolute numbers -- 10% of 40,000,000 people is a LOT of people!

Age​
Percentage​
Numbers​
8-1212%4.8 million
13-1713%5.2 million
18-2415%6 million
25-2915%6 million
30-3419%7.6 million
35-3915%6 million
40-4511%4.4 million

Gender

The gender demographics here skew much more male than WotC's stats do. Google Analytics shows male and female (it doesn't track non-binary people) and reports on under half of overall users (2.3M out of 5.6M total).

Of those, it reports 85.56% male, 14.44% female. It doesn't provide data on non-binary visitors.

Screen Shot 2020-04-25 at 12.08.51 AM.png



Geography

WotC's report shows that Europe is growing for them. As a European (at least geographically!) that's heartwarming news for me. So here's some figures on EN World's geographical distribution.

As you can see, it skews primarily English-speaking heavily, which is expected for an English-language community.

United States3,376,839 users59.14%
United Kingdom (yay!)478,217 users8.38%
Canada411,179 users7.2%
Australia198,922 users3.48%
Brazil125,682 users2.2%
Germany109,248 users1.91%
Italy95,682 users1.68%
Netherlands74,139 users1.3%
Sweden51,479 users0.9%
Spain47,096 users0.82%

The list goes on for pages, but we're under 1% now.

The average EN World reader is male, American, between 25-34.
 
Last edited:

log in or register to remove this ad

Russ Morrissey

Russ Morrissey

Hussar

Legend
An explanation of Gen X or an example? And I assume you mean the kid, not the old geezer?

Pretty much an example of Gen X trying to explain things to Boomers. And an explanation of why Gen X gets ignored since we have had none of the things the kid talks about.
 

log in or register to remove this ad








Ancalagon

Dusty Dragon
I've noticed a lot of the old-timers have long since left the site, but we have tons of new, younger folks.

You won't get rid of me so easily! I was on EN world in 1999 I think...

Anyway... 5.6 million visitors? Wow. We certainly don't have 5.6 million forum participants... I knew that lurkers probably outnumbered posters, but this ratio seems a bit extreme...
 

Morrus

Well, that was fun
Staff member
You won't get rid of me so easily! I was on EN world in 1999 I think...

Anyway... 5.6 million visitors? Wow. We certainly don't have 5.6 million forum participants... I knew that lurkers probably outnumbered posters, but this ratio seems a bit extreme...
I think it’s probably fairly consistent with web traffic generally. People reading stuff is where the traffic is. People writing stuff is the tiniest percentage of that (although of course without the the latter you don’t get the former).
 


Ancalagon

Dusty Dragon
I think it’s probably fairly consistent with web traffic generally. People reading stuff is where the traffic is. People writing stuff is the tiniest percentage of that (although of course without the the latter you don’t get the former).

It's still resulting in a "lurker ration" of 1 000:1 or more. Are that that many people just reading posts and not writing? how many active participants do we have on the forums? It can't be more than 5000....
 




MGibster

Legend
Well, 20% of our current audience is over 35. 26% of WotC's is. As I said, we skew younger.

Those whippersnappers with their interwebs! Back in my day we were in almost complete isolation and we liked it! We played AD&D with cheese on our heads while wearing hoagies for shoes because it was the local custom and we didn't know any better. And we liked it!
 



Zardnaar

Legend
Those whippersnappers with their interwebs! Back in my day we were in almost complete isolation and we liked it! We played AD&D with cheese on our heads while wearing hoagies for shoes because it was the local custom and we didn't know any better. And we liked it!

Get off my lawn.
 

Eltab

Lord of the Hidden Layer
Those whippersnappers with their interwebs! Back in my day we were in almost complete isolation and we liked it! We played AD&D with cheese on our heads while wearing hoagies for shoes because it was the local custom and we didn't know any better. And we liked it!
Showoff.
I played Keep on the Borderlands with Basic rules, using a pencil and paper (and eraser).
 

Visit Our Sponsor

Level Up!

An Advertisement

Advertisement4

Top