Disney Gets In Bed With Sora

[Reynard]

For those who thought corporations would protect us from slop:

Disney Inks Blockbuster $1B Deal With OpenAI, Handing Characters Over To Sora
(ad or paywall)

 

[Velderan]

For those who thought corporations would protect us from slop:

Disney Inks Blockbuster $1B Deal With OpenAI, Handing Characters Over To Sora
(ad or paywall)

I read the headline and thought OpenAI was giving them $1 billion to use their IP... but it's the other way around.

 

[Reynard]

I read the headline and thought OpenAI was giving them $1 billion to use their IP... but it's the other way around.

Sort of. They invested $1B in OpenAI and as part of the deal Sora users get to use (some?) Disney IP for 3 years. The investment suggests Disney is looking to make serious use of AI going forward.

 

[cbwjm]

That's cool, I'll be interested to see what people do with it. I haven't played around with AI videos, but I have seen the will smith eating spaghetti improvements so it's definitely getting good.

 

[trappedslider]

well, i've said it elsewhere Disney owns the rights to their characters and could if they wanted to make a model based on them and take out the actual artist with nothing stopping them beyond backlash.

 

[Zaukrie]

Booooooooooo.

 

[Vael]

 

[Gradine]

Disney and Sora?

 

[DammitVictor]

This was always the endgame and the real threat.

 

[Whizbang Dustyboots]

well, i've said it elsewhere Disney owns the rights to their characters and could if they wanted to make a model based on them and take out the actual artist with nothing stopping them beyond backlash.

Yeah, we are going to see trial balloons with this kind of thing pretty soon. Yesterday, I would have said it was with one of the 1950s movie stars who've licensed their likenesses, but maybe now it'll be a B-List Disney character starring in AI-generated experiments to get us froggies comfortable with that warm bathwater.