D&D is definitely having a moment, but in the end it is still a niche hobby compared to video games. I don't think it benefits from trying to compete with video games, either.because BG3 did that in a month (not entirely true, early access, I know) while D&D beat that over 10 years.
If D&D sold 10M PHBs or 10M of one adventure module in a year, we would hear a lot more about that too