D&D 4E Hasbro, Greyhawk, and 4E speculation

Monte At Home said:
Really? Where else?
Here.

Haven't you said the following on this site numerous times before:

A new edition of the game isn't going to just suddenly show up. The signs will be just too obvious. Plus, there are very good reasons why they would announce a new edition at least a year in advance. The same reasons why we announced 3e a year in advance.

Maybe it was someone else, but I'm fairly certain you have said something to that effect in numerous 4e speculation threads over the years. If you haven't, then I'm sorry for putting words in your mouth!

EDIT: Well, there was a lot more in the post besides what I quoted here, perhaps that is what you haven't said before? I was only referring to the portion I quoted. I was half asleep as well. Sorry for the confusion.
 
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philreed said:
I don't see this as a likely option. D&D is so much more than the books that we buy. While it's possible Hasbro may elect to cancel RPG support (but likely not minis) I don't see them selling the brand. It's too valuable an IP to let go.

I find it more likely that Hasbro will release D&D 4e -- as primarily a minis game -- and then continue to license the brand out for computer games, film, television, and anything else they can draw money from.

It's my opinion that D&D, as a brand, is at a point where the pen-n-paper RPG is no longer necessary to the success of the brand.


Well, first Infogrames has all rights for the forseeable future for interactive and electronic D&D. This is one of the main points of this thread.

For film or TV, its a different story. On this issue, I'd note:
1) the first D&D movie was not so impressive (second movie is an unknown right now)
2) D&D TV? Like the cartoon?

At a basic level, its a sound rebuttal, but I don't think it stands up to scrutiny at this point. If the 2nd D&D movie is resoundingly successful, it all could change quickly.
 

Rasyr said:
First off, Hasbro/WotC has been shopping the D&D brand for several years now. They actually almost sold it back in 2002, but the other company pulled out for some reason (I know who the other company is (and no, I am not gonna say), but not why they pulled out). The general asking price back then was about $30 million.

Shopping a brand around is quite different from selling off the brand.
Obviously if Hasbro found some sucker that would pay $30 million for D&D they'd be fools not to part with it.
Also, if Hasbro were in dire need of some fast cash, then selling off a brand might be possible.
I still stand by my original opinion though. Hasbro historically does NOT sell off IP.
They sit on it and wait for it to become popular again.

Rasyr said:
However, at that time, WotC did not own the electronic rights (they had been sold, not licensed). So, the re-aquisition of those rights (and subsequent licensing of them back to the folks they were purchased from) is very significant.

This I agree with completely.
It IS very significant that they went to such efforts to reacquire those rights.
Although to my mind, it looks like they're trying to strengthen the brand, and improve their position, rather than tidy up before a sale.
If they were selling, I doubt they would have re-licensed the brand. Especially for a 10 year term.

If anything I'd imagine that this was done to garner more money from possible D&D minis-based video games.
Playing to the existing strengths of the brand more than anything else.
YMMV.
 

Sanguinemetaldawn said:
Well, first Infogrames has all rights for the forseeable future for interactive and electronic D&D. This is one of the main points of this thread.

You don't think Hasbro makes money off of those?
 

dargoth3 said:
I dont think Hasbro/WOTC would be able to do that with the Forgotten Realms though

Apparently Ed Greenwoods deal with TSR/WOTC/Hasbro includes a clause where the setting reverts back to Eds control if the current holder of Licence doesnt stops publishing realms products.

So basicly if hasbro did what Sanguinemetaldawn said they'd loose the FR licence

This is interesting, if it is true.
I am certain WotC (and Hasbro) identify FR as part of their base value. If this is true, then WotC will have to continue to publish FR, or forfeit a significant chunk of value.

Can anyone verify this? It would substantially alter the outlook (at least for FR).


Tinner said:
This theory completely ignores the normal MO of Hasbro.

...

Hasbro knows things come and go, but IP is always valuable.
Could they change the production level/support for D&D? Probably.

Are they likely to ditch the D&D brand?
I highly doubt it. It doesn't fit the character of the company.

Hasbro has been around for a long time. They are not a sort-term cash-making operation. They understand long-term value of IP.
...

True enough, but does Hasbro look at D&D the way it does its other properties?
I don't think so.
D&D is certainly not a "toy" in the traditonal sense.

While I agree with you on a few points, I do not agree with your conclusions, especially given the evidence I cited previously.


Maggan said:
It would be cool if you could give us a ball park as to what "soon" is. Are you talking "soon" as in "one year" or soon as in "ten years."
...
So give us a rough estimate. When is "soon"?

Actually, I did state this previously...6-15 months was my guess. Thats based on the assumption that D&D is still profitable right now, but is in a slow decline phase. Of course, the postulate is only as good as the assumption its based on.

Turjan said:
If they want to keep the rights to the setting, it's sufficient for them to publish novels; there's no need to dish out gaming material. As far as I know, the novels still sell well.

Even this I don't have confidence in. I could certainly believe it if it was confirmed by someone reputable, but I just don't know enough about WotC's novel divison to have an informed opinion.



Henry said:
I was with you up until here. The thing is that D&D as a name is making Habro a pretty decent amount of money, as much as any of their other sideline businesses, if we believe what is out there, but not from the RPG sales. The Tabletop RPG sales hold their own and turn a profit, but not as much as other lines, and in no way could their schedule be called "endless release churn", because they still produce only one-third to one-fourth what TSR did in its self-destruct days. From what we've seen, they set obtainable schedules and keep sufficient distance between product lines. What makes it seem more than it is is the third-party companies' activities on top of WotC's.

...

However, I'll only believe it when I see them recall or buy back more than one or two licenses. But right now, Minis sales, computer game sales, etc. all mean that there's still a good bit of life left in the bird, and with as many future projects still being turned in and worked on, I don't forsee D&D going anywhere for at least two to three years.

...

Well, maybe novels and minis do bring in enough to make D&D worthwhile to Hasbro.
Keep in mind what I am postulating here: that Hasbro will keep the D&D license until they deem it not profitable, then cut it loose, and that they are positioning themselves for that right now.

There are many possible variations on this scenario. Maybe it takes 24 months instead of 15 months. Maybe they kill the RPG line, but keep the minis and novels line active. Maybe they sell the novel rights, because they consider publishing outside their core business.


Umbran said:
Hr. There's a logical problem here - the property is only worth that much if you can get that much out of it on a reasonable timescale. If the D&D property is proving so unprofitable for Hasbro that they want to ditch it, that tells buyers that they are unlikely to make back their investment any time soon.
...
On the other hand, if it is making reasonable profits, there'll be no motivation to sell that has it's roots in the property itself. ...

And the conclusion of your model is that nothing would ever be sold in the business world, because anything worth buying would not be for sale. However, this is clearly untrue.

I suspect D&D is reaching a convergence of the two. It is still profitable (but not very) and Hasbro has a dim outlook on its future. What I read, and the anectodal evidence I have supports this view. But its still speculation.






Vigilance said:
Jesus, what is it with these threads people?

Is Wizards in trouble?

...

Is Hasbro about to sell D&D because Wizards is in trouble, the market is dying and 4th edition is on the way?!?!?!?

...

Full moon?

Equinox?

Sheesh.

Chuck


Really, what spurred me to start this thread was the bizarre handling of Greyhawk, and putting together scenario where their actions make sense.

People are postulating 4E will be a "toy-like" D&D, based on Hasbro's stance. My opinion is that Hasbro does not view D&D as part of its core business model, and just plain don't want to deal with it. Unlike Pokemon and Magic TG. We'll see.
 

philreed said:
You don't think Hasbro makes money off of those?

Sure Hasbro made money from the transaction...that was part of the deal itself.
Do I think Hasbro makes money from each game Atari/Infogrames makes?
No, I don't.

I don't think Hasbro makes a dime.

Money has already changed hands for those rights. You think Infogrames will pay the Hasbro royalties too? I think the electronic developer (the people who actually make the electronic game) will be lucky if THEY get royalties (assuming Infogrames doesn't do the development themselves). Hasbro?

Not a chance.
As I said, Hasbro is squeezing everything they can out of it before they get rid of it.
 

Sanguinemetaldawn said:
Even this I don't have confidence in. I could certainly believe it if it was confirmed by someone reputable, but I just don't know enough about WotC's novel divison to have an informed opinion.
Is Ed Greenwood in Dragon #335 reputable enough ;)?
 

Sanguinemetaldawn said:
Really, what spurred me to start this thread was the bizarre handling of Greyhawk, and putting together scenario where their actions make sense.

Maybe you haven't been around long enough to realize this, or maybe you dont see it this way, but TSR/WOTC's handling of Greyhawk has been bizarre for decades.

This isnt new news.

Basically when EGG left the company, Greyhawk immediately became the bastard stepchild setting no one got.

So if bizarre handling of Greyhawk leads to sky is falling scenarios, the sky is sure taking its time on landfall.

But my real question still stands- Im insanely curious not about these doomsday scenario threads... Im curious about why they come in PACKS.

Chuck
 

Sanguinemetaldawn said:
Sure Hasbro made money from the transaction...that was part of the deal itself.
Do I think Hasbro makes money from each game Atari/Infogrames makes?
No, I don't.

I don't think Hasbro makes a dime.

Money has already changed hands for those rights. You think Infogrames will pay the Hasbro royalties too? I think the electronic developer (the people who actually make the electronic game) will be lucky if THEY get royalties (assuming Infogrames doesn't do the development themselves). Hasbro?

Not a chance.
As I said, Hasbro is squeezing everything they can out of it before they get rid of it.

This reveals a singular lack of knowledge in how licensed properties work, at least to my knowledge.

Every single licensed property I've ever discussed wanted an up front payment and a quarterly payment, and these were licenses way WAY less attractive than D&D.
 


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