As others have noted, run a game there by way of support. RPG, board game, whatever.
Buy something each session and use it as a prize to be awarded, or even as a "door prize" for those who play in your game. It can be something as small as a set of dice or maybe a gift certificate.
How about starting a SIG (special interest group)/club based on a particular game or group dynamic (The-Club-of-Those-Who-Don't-Care-What-They-Play As-Long-As-We-Get-To-Play-Club).
Offer to mentor new gamers.
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I am particularly jealous of those of you who have had new game shops open near you, most especially ones as nice as the one in the OP. There is nothing near me save an hour or so drive.
Buy something each session and use it as a prize to be awarded, or even as a "door prize" for those who play in your game. It can be something as small as a set of dice or maybe a gift certificate.
How about starting a SIG (special interest group)/club based on a particular game or group dynamic (The-Club-of-Those-Who-Don't-Care-What-They-Play As-Long-As-We-Get-To-Play-Club).
Offer to mentor new gamers.
====================================================
I am particularly jealous of those of you who have had new game shops open near you, most especially ones as nice as the one in the OP. There is nothing near me save an hour or so drive.