Steve from DriveThruRPG here.
Just a couple comments on our program with Wizards.
1. Price - As has been pointed out by others, like some other publishers on DriveThruRPG, Wizards sees eBooks as ancillary to their main business of providing fans with printed books through FLGS and other stores. For now, they are content to simply have their titles available as eBooks. Who knows what the future holds.
2. DRM - We understand that folks prefer watermarking (to say the least) and 99% of the titles on DriveThruRPG use that format. Wizards titles are currently using Adobe DRM.
If someone disavows Digital Rights Management (DRM) on principle, that's certainly their right and privelege. I'm not here to debate the philosophy, economics, or technical details of it.
If however someone doesn't like DRM because of a frustrating experience in the past, then we'd certainly prefer to offer a wealth of customer support rather than have a bad experience with it become a permanent turn-off. We help lots of folks through computer upgrades or crashes, and while Adobe has made the one-time activation a helluva lot easier these days, the odd time someone may have a problem with it as well. Such things are usually easily resolved.
Since some folks disavow DRM on principle, a subset of such folks tend to express (what in my opinion are) internet-forum-strident opinions about "what a hassle" it is to use. I've been using it a lot for several years and through several computer changes and never had any frustration with it. One time acitvation and then it's as easy to use as any other pdf file.
While the pricing and security choice are not everyone's favorite, I remain excited that Wizards has taken the step. I view it as another milestone in the era of digital delivery of rpgs. We really did start DriveThruRPG with the hope of offering all past, present and future rpgs 24/7 world-wide, and we continue to be zealots for that cause.
Regards,
Steve