I know right? It's like "you realize you guys JUST did a smaller version of all of this not so long ago and it didn't work, right?"
But of course corporate execs can't learn from other people's mistakes (even though that's literally one of the things an MBA is supposed to be able to teach you to do). They have to touch that hot stove for themselves.
Corporate minds have no imagination, example "Globotech" from Small Soldiers, what was the first thing the corporate said when learn (which the thing Irwin was talking about) as in find new stuff from the world and make something New was mentioned he automatically went to the "Kids love action" true but we also crave substance as a kid.
A.C. Gilbert would never of let go of his toy company were he alive in the 90s, he wanted to give kids tools to make their own world in miniature hence why he invented the Erector set. Toys lead to TTRPGs because when you have toys and play with friends you eventually develop games, and more it is developed the more it can branch out. Eventually it can lead to being a great crafter, writer, inventor you name it.
It all starts with imagination, the rest should and I do mean should always strive to build that fire. Stoke the flames of creativity and let that Steam Engine follow that railroad to your dreams, stagnate and the little pressure dollars give you will lead to your own scraping.
Also treat any legacy with respect (Disney I'm looking at you and you haven't gotten more cash from me by trying to fix what isn't broken with Star Wars, and I am also looking at Ken Penders, the man who killed Archie Sonic) you have a multiverse that has been brought up and loved, only to destroy the whole ideas that kept that series popular and loved. Anything after 2012 made for Star Wars I reject. Because it isn't Star Wars!