RealAlHazred
Frumious Flumph (Your Grace/Your Eminence)
Uh, just for amusement purposes, which drug was it? What drug in particular? Any idea? No... no reason, just... ah... asking for a friend.From my end, it often needlessly adds $$$$ to the bottom line costs of developing pharmaceuticals. In one of my Econ classes, we were given an actual balance sheet that detailed one company’s report on getting a particular drug to market. Fully one half of the costs were for TV & magazine ads…for a drug that would NOT be released as an OTC, but would require a prescription. IOW, advertising directly to people who couldn’t independently buy the product.![]()
