I think it's awesome. It really pops out at you. IMHO it's better than JACP (Just Another Cover Pic).
I do prefer the variant cover, but I agree that the regular version is one of the best covers we had so far. With Volo's for me there was no doubt in getting the variant cover, this time I had an harder time deciding.
I like my book covers to all have the same look.
Now if every hardcover had a special edition cover....
I'm gonna regret this because right after I'll figure it out, but how do you choose which cover? I ordered mine on Amazon and the cover shown is the standard one...
search amazon for the 'special edition' and be prepared to pay a premium for it