What gives you the impression that they're ignoring it in total? So far they seem to have been building upon both major and minor elements from both the movies and TV series.
Okay, let's start with this...who is the show catering to?
Is for kids? No...
Is for the long time fans
trekkers Maybe...
Is for the casual viewer that don't know the full Lore of Trek? Yes.
They can emulate the feels of Trek, bring up fond memories for those who carry the franchise in their hearts for years upon years. Bu there has been a visual push to forego the nuances of this long legacy, that is very apparent. As I said before, I would like to see the show to be successful. But the one factor that help the show to be greater accepted.
You have to involve the Next Generation
pun not intended, the young folks, the kids, and that is not there.
Behind a paywall, dropping curse words, if not seeking to have the show remembered for years to come, not having that great impression that would last in the minds of the many. What would be great about the show after its run, what would stand out and be talked about in the forums, person to person, etc., etc.
To pull a line that shows that there is a minority that does not care for long legacies and seek to tear them down,
"Let the Past die, kill it if you have to" is a warning to the legacy bearers, that nothing is sacred anymore. I understand that franchises need to be 'refreshed' for today's current audiences, but the memory of those said franchises, are passed down by those who witness its beginnings, interact with it journey with purchases in the merchandising.
Right now, there is one or two vendor working with the show, the rest want nothing to do with it. They already have stated that the show premise is not recognizable to gain attention to sell stuff, to them. Without this extended avenue to gain traction, interest will wane.
Yes, I do look at this, with market value eyes on witnessing to how sustaining the longevity of this show will pan out. If the market is not biting. How will this show survive?
Ratings alone can't sustain it, it has to be massive multi level in merchandising, so the other effort is to sell to markets like to Amazon or NetFlick or in Canada for viewership. But will that be enough?
Rumor is that for 10 eps, price tag runs at $400 million dollars in total, originally suppose to be 13 eps, but condense down to 10. And for the emotional aspect of this, I am glad it is back, the Trek journey...but it should be reaching out to the younger crowd, the kids.
Right now...it is not doing that.
The past is the connective tissue for the present and the future going forward.
Kill it...
We become lost, without direction.
Take care.